Maldives Marketing and Public Relations Corporation (MMPRC / Visit Maldives) has initiated a digital and print promoting marketing campaign with common German way of life journal, Falstaff. This marketing campaign will likely be carried out for 3 months, ranging from June to August 2022.
Falstaff is a German way of life journal providing an ideal mixture of way of life and well-founded data across the matters of wine and drinks, meals and journey. Under this marketing campaign with Falstaff, MMPRC is promoting the Maldives as a most well-liked vacation vacation spot on their e-magazine in addition to the print model of the journal, in English and German language, with a mixed circulation of 100,000 copies distributed globally.
MMPRC’s promoting marketing campaign with Falstaff goals to hold out a marketing campaign for content material to be focused to prosperous travellers to encourage and affect their determination making. Partnering up with a high-end publication reminiscent of Falstaff enhances the model presence of the Maldives within the area, and the web and offline elements of the marketing campaign guarantee there’s important attain to advertise the Maldives in 3 totally different markets on this area: Germany, Austria and Switzerland. The marketing campaign additionally promotes particular person tourism merchandise of the Maldives – resorts, guesthouses, inns and liveaboards. The marketing campaign aligns with our technique to keep up vacation spot presence on this area and to effectively promote varied segments of tourism. This technique goals to help the vacation spot to extend future bookings and arrival figures from Germany, Austria and Switzerland.
The Maldives welcomed over 1.3 million guests in 2021, out of which 94,784 had been guests from Germany, Austria and Switzerland. The German market is among the many top-performing sources of vacationer arrivals to the Maldives this yr as properly, with 62,950 Arrivals as of 8 June 2022, rating at quantity 4. MMPRC has been holding a number of actions to keep up vacation spot presence and improve arrivals from these nations. This contains joint advertising and marketing campaigns with TUI Austria, TUI Germany, Condor, and FTI. MMPRC additionally participated in gala’s reminiscent of ITB Berlin, IMM and IMEX 2022. There are a number of extra thrilling advertising and marketing campaigns deliberate for this market this yr, reminiscent of vacation spot e-learning campaigns, digital and social media advertising and marketing campaigns, and a Maldives roadshow in Germany.
As the corporate answerable for advertising and marketing the Maldives as a vacation spot overseas, MMPRC carried out 260 totally different advertising and marketing actions in 22 international markets final yr, together with gala’s, roadshows, familiarization journeys, advertising and marketing campaigns, webinars, and interviews. The best testomony to the success of MMPRC’s actions got here late final yr, because the Maldives secured the title of ‘World’s Leading Destination’ (amongst a number of different accolades) on the 2021 World Travel Awards, globally recognised because the hallmark of business excellence. This is the second consecutive yr that the Maldives had efficiently earned this prestigious title, a shining testimony of the belief positioned within the ‘magic of Maldivian hospitality’ by travellers from everywhere in the globe.