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MMPRC CEO & MD Thoyyib Mohamed Joins High-Level Panel Discussion at PATA De…


Image credit: @pata_hq

The Chief Executive Officer and Managing Director of Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives), Mr Thoyyib Mohamed, has joined the high-level panel dialogue on the Pacific Asia Travel Association (PATA) Destination Marketing Forum 2022 (PDMF). The discussion board gathers the highest minds in vacation spot journey for insightful discussions on key points in advertising and managing tourism progress to lesser-known locations. This action-packed, annual occasion options two continuous days of studying, discovery, and networking. 

Beginning on August 4th in Songkhla, Thailand, the occasion invited high-level executives in international vacation spot journey, together with; H.E. Phiphat Ratchakitprakarn, the Minister of Tourism and Sports of Thailand; and Ms Supawan Teerarat, the Senior Vice President of MICE Capability and Innovation, Thailand Convention and Exhibition Bureau (TCEB). The discussion board additional included outstanding audio system similar to; Ms Nicola Eliot, the Vice President of BBC StoryWorks; Ms Montakarn Suvanatap Kittipaisalsilp, Programme Officer for Culture, UNESCO Thailand; and Ms Naomi Mano, President of the Japan MICE Association and President and CEO of Luxurique Inc. The high-level delegates joined the discussion board for uplifting and insightful discussions on advertising and managing tourism progress to lesser-known locations underneath the theme “Building Back Sustainably by Cultural Heritage and Community-based Tourism”.

CEO & MD Thoyyib attended the discussion board by invitation from PATA, as one of many knowledgeable audio system for the “Destination Marketing within the age of COVID-19” panel. In addition to CEO & MD Thoyyib, the knowledgeable panel consisted of; Ms Noredah Othman, CEO of Sabah Tourism and Mr Dinh Ngoc Duc, the Director General of Tourism Marketing Department of the Vietnam National Administration of Tourism (VNAT). 

Speaking on the session, Thoyyib recalled how MMPRC dealt with the Covid-19 disaster amidst the pandemic, and the various successes and accolades achieved in the course of the time together with; being stamped with the ‘Safe Travels’ label on September 18, 2020, by the World Travel Tourism Council; the totally digital marketing campaign “Maldives; The Sun Will Shine Again” watched dwell by over 850,000 folks internationally; and the highly-successful ‘I’m Vaccinated’ Covid-19 vaccination drive performed along with the Ministry of Tourism. 

picture credit: @pata_hq

“During the previous yr, our focus has been on working collectively to sort out the challenges confronted by Covid-19. And our tourism sector has been extraordinarily profitable.” He mentioned, “ We dropped to half 1,000,000 vacationers in 2020 however this determine jumped to over 1.3 million in 2021. We are nearing the 1 millionth vacationer mark in 2022 already, and I’m proud to announce that the Maldives is now closing in on pre-pandemic arrival figures.”

In 2019, previous to the onset of the pandemic, the Maldives noticed 990,791 guests as of thirty first July. While this quantity dipped considerably over the subsequent two years, we’re seeing a resurgence this yr, with arrivals standing at 942,444 as of thirtieth July 2022.  

In concluding his remarks on the dialogue, Thoyyib asserted that the way forward for the Maldives tourism trade is vibrant, and filled with promise and potential. He mentioned that he considers this the right time to roll up our sleeves and proceed to make the adjustments we want for the longer term, to keep up the Maldives’ place forward of the curve, as we now have achieved earlier than. 

The international Covid-19 pandemic had a long-lasting impression throughout all dimensions of the journey and tourism trade. Destination advertising organisations needed to rethink and readjust advertising methods to adapt to continually evolving conditions. MMPRC was on the forefront of promoting the Maldives as a vacationer vacation spot in the course of the pandemic. Since then, the Maldives has secured the title of the ‘World’s Leading Destination’ by World Travel Awards in two consecutive years and has established itself as one of the vital desired and fashionable locations on this planet. 

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