Maldives Marketing and Public Relations Corporation (MMPRC / Visit Maldives) has initiated a digital
advertising and marketing marketing campaign with Indonesia’s main on-line journey company, Traveloka. This marketing campaign goals to
keep vacation spot presence and promote the Maldives as a number one vacation spot of alternative within the
Southeast Asian market. The marketing campaign will probably be carried out from twenty fifth August for a period of 03 months.
Traveloka is Indonesia’s main on-line journey agency- a unicorn firm with a robust presence within the
wider Southeast Asian market and Australian market. The Traveloka app has been downloaded over 60
million instances and the platform boasts over 40 million month-to-month lively customers. The company connects with over
150 airways, masking a complete of 200,000 home and worldwide flight routes. Through this marketing campaign,
digital adverts will probably be marketed on Traveloka’s Facebook, Instagram, and Google and a digital banner will probably be
showcased on Traveloka’s In-App homepage feed. A touchdown web page showcasing the fantastic thing about the Maldives,
push notifications, and an incentive coupon will even be given out in the course of the marketing campaign. Traveloka will even
publish digital articles highlighting the Maldives as a number one vacation spot, together with publishing one video.
Through this marketing campaign, we’ll market the vacation spot as one of many most secure decisions for vacationers,
highlighting the distinctive geography of our scattered islands which offer final privateness and safety. It
will even assist MMPRC to advertise our tourism products- resorts, motels, guesthouses, liveaboards- and
the distinctive experiences accessible for vacationers within the vacation spot. Under this marketing campaign we can
present the most recent details about the vacation spot and its journey pointers to the journey commerce and
vacationers from the SEA market.
As of seventeenth August 2022, Maldives welcomed a complete of 1,028,467 vacationers. Out of which, 22,181 are from
the SEA market. MMPRC has been holding a number of actions concentrating on this market, together with joint
advertising and marketing campaigns with main stakeholders, outside promoting campaigns, participation in festivals,
internet hosting webinars, E-Learning applications and different occasions. Many such actions are within the pipeline for this
marketplace for this 12 months as properly, together with joint advertising and marketing campaigns, participation in festivals and exhibitions and
MMPRC carried out 260 completely different advertising and marketing actions in 22 international markets final 12 months, together with festivals,
roadshows, familiarization journeys, advertising and marketing campaigns, webinars, and interviews. The biggest testomony
to the success of those actions got here late final 12 months, because the Maldives secured the title of ‘World’s Leading
Destination’ (amongst a number of different accolades) on the 2021 World Travel Awards, globally recognised because the
hallmark of trade excellence. This is the second consecutive 12 months that the Maldives had efficiently
earned this prestigious title, a shining testimony of the belief positioned within the ‘magic of Maldivian hospitality’
by vacationers from everywhere in the globe.
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