MMPRC begins joint advertising campaign with ITAKA targeting the Polish mar…



The Maldives Advertising and marketing and Public Relations Company (MMPRC / Go to Maldives) has initiated a joint promoting marketing campaign with widespread tour operator ITAKA, focusing on the Polish market. This month-long marketing campaign started in January 2022. 

With over 30 years of expertise, ITAKA is likely one of the hottest tour operators in Poland. ITAKA presents holidays to over 100 areas worldwide and served a formidable 915,000 shoppers in 2018. With over a 30% market share, ITAKA holds a spot as a proficient and skilled tour operator within the Polish market. The marketing campaign with ITAKA will strongly enhance Maldives’ visibility within the Polish market.

Underneath the joint marketing campaign between MMPRC and ITAKA, digital advertising and out of doors ambient actions shall be carried out to advertise the famend merchandise and uniquely-Maldivian experiences. It is going to spotlight the vacation spot as a secure haven, market the merchandise (resorts, lodges, guesthouses and liveaboards), the security measures in place at these services and the newest journey tips for the advantage of Polish vacationers planning to go to the Maldives. 

The marketing campaign will see google advertisements printed on main Polish web sites and portals, social media platforms, and push messages and emails despatched by way of Polish journey commerce to potential vacationers. Slides with vacation spot commercials on App TV in 150 retailers round Poland shall be displayed in the course of the marketing campaign. Moreover, out of doors promoting shall be positioned in 2 areas of Poland throughout this marketing campaign. 

The marketing campaign goals to take care of the Maldives because the top-of-mind vacation spot; make the most of the connectivity (at present the one direct flight from Poland) to market the vacation spot and enhance the variety of bookings; and increase the vacation spot presence in the course of the peak season. 

By December twenty ninth of final 12 months, the Maldives welcomed 1,312,706 vacationers to the nation, out of which 23,597 have been from Poland. MMPRC has been holding numerous actions throughout the globe, to market the vacation spot and enhance arrivals from high, new and rising markets. This consists of holding webinars, highway reveals, familiarization journeys, joint advertising campaigns and collaborating in festivals and exhibitions focusing on totally different markets. 

In 2021 alone, MMPRC carried out over 260 totally different actions in 22 international markets. This consists of interviews given for information, magazines and TV, advertising campaigns, webinars, familiarization journeys, and participation in festivals and exhibitions. The best testomony to the success of those actions got here in December, because the Maldives secured the title of ‘World’s Main Vacation spot’ (amongst a number of different accolades) on the 2021 World Journey Awards, globally recognised because the hallmark of trade excellence. That is the second consecutive 12 months that the Maldives had efficiently earned this prestigious title, a shining testimony of the belief positioned within the ‘magic of Maldivian hospitality’ by vacationers from everywhere in the globe.

This 12 months additionally celebrates an distinctive 12 months to go to the Maldives – the Golden Jubilee celebration of tourism within the Maldives kicked off earlier final 12 months with plans to conduct new and thrilling actions all year long. MMPRC has deliberate over 60 in-person occasions for the 12 months 2022, together with 11 festivals, roadshows and occasions scheduled for simply the primary quarter. 

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