Maldives Marketing and Public Relations Corporation (MMPRC / Visit Maldives) and native DestinationManagement Company, Resort Life Travel, have signed an settlement to collectively promote the vacation spot in
European markets together with Russia & CIS, Central and Eastern Europe. The settlement was signed at a
ceremony held on twenty seventh June at MMPRC headquarters in Male City’. It was signed by the Chief Executive
Officer and Managing Director (CEO & MD) of MMPRC, Mr Thoyyib Mohamed and Chief Executive Officer
and Managing Director of Resort Life Travel, Mr Mohamed Shaaz.
Resort Life Travel Private Limited (RLT) is among the main in-bound tour operators since 2006, with 15
years of expertise within the Maldivian tourism trade. Their service portfolio spans throughout all main lodge
manufacturers of the Maldives with well-established relations with key contacts in Russia & CIS, Central and
Eastern Europe markets. This settlement allows MMPRC to additional broaden our advertising and marketing efforts for
the vacation spot within the European area.
Under this settlement, Resort Life Travel will be certain that the branding, title, brand of MMPRC is utilized in all
occasions, promotions (on-line and offline) that they participate within the Russia & CIS, Central and Eastern Europe
markets. This settlement was signed as a part of the company’s methods to create synergy with native
journey and tour operators as a way to work to advertise the vacation spot and strengthen world model visibility. This settlement may also help in sustaining the rise in arrivals from Russia & CIS area
and Central / Eastern Europe by establishing fixed vacation spot presence in these markets.
Speaking about this partnership, Chief Executive Officer and Managing Director of MMPRC Thoyyib
Mohamed acknowledged that he hopes this partnership with Resort Life can be an excellent instance for others.
“We are embarking on a journey to start working much more carefully with native tour operators, who’ve been
doing remarkably nicely in the course of the pandemic, even the aftermath of the disaster. We can use the strengths of
companions like resort life, to additional our widespread aim of selling the vacation spot.”
As the corporate liable for advertising and marketing the vacation spot globally MMPRC has held a number of joint
campaigns with native and worldwide tourism sector stakeholders together with journey businesses, tour
operators, DMCs, airways, PR businesses and different events. Our goal is to keep up vacation spot
momentum, enhance bookings and arrivals from all markets to the Maldives. MMPRC carried out 260
completely different advertising and marketing actions in 22 world markets final yr, together with gala’s, roadshows, familiarisation
journeys, advertising and marketing campaigns, webinars, and interviews. The best testomony to the success of those
actions got here late final yr, because the Maldives secured the title of ‘World’s Leading Destination’ (amongst
a number of different accolades) on the 2021 World Travel Awards, globally recognised because the hallmark of trade
excellence. This is the second consecutive yr that the Maldives had efficiently earned this prestigious
title, a shining testimony of the belief positioned within the ‘magic of Maldivian hospitality’ by travellers from all
over the globe.