Branding, packaging and web site design for Mirlo, a savonnerie based mostly in Lyon, France. Making cleaning soap is a rigorous and conventional course of in France, so we needed the emblem to embody the seriousness of the method, but additionally really feel playful with a lightweight & floral high quality.
We needed the characters of the emblem, particularly the i and the l, to really feel like they grew like crops out from their serifs. The colour palette takes cues instantly from the cleaning soap themselves. The web site was designed to spotlight the fantastic thing about the cleaning soap whereas additionally showcasing the method and the top quality components.
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