“We’re honored to affix a killer solid of trailblazing firms, and excited to develop Mela Water’s footprint within the area throughout SDC’s 12,000 retail companions,” stated Dominic Purpura, CEO and Founder of Mela Water.
LOS ANGELES (PRWEB)
June 06, 2023
Mela Water, a line of daring, crisp watermelon water, has inked a first-of-its-kind cope with Stone Distributing Co. (SDC), one of many largest impartial distributors of craft drinks within the U.S. Mela Water is among the first non-alcoholic drinks to affix SDC’s portfolio of over 40 craft beverage manufacturers, with the numerous partnership reducing a transparent path for Mela to achieve customers by the use of eating places, bars, leisure and sports activities venues, supermarkets, comfort and liquor shops throughout California.
“As a proud SoCal firm, partnering with Stone Distributing is a dream come true,” stated Dominic Purpura, CEO and Founder of Mela Water. “We’re honored to affix a killer solid of trailblazing firms, and excited to develop Mela Water’s footprint within the area throughout SDC’s 12,000 retail companions. With a confirmed core product line and cult-like following, we’re doubling down on our strategic distribution and retail partnerships this 12 months, increasing into extra areas throughout the U.S. – and we’re simply getting began.”
Mela Water’s partnership with SDC builds on the model’s debut at Natural Products Expo West, its one-million-cans-sold milestone and growth into key retailers. According to latest SPINS knowledge, Mela Water continues to keep up constructive progress within the Natural (+33.4%), Conventional (+23.3%) and Convenience (+62.6%) Channels. At Erewhon, one of many model’s latest retail companions, Mela ranked #1 in items bought within the juice and smoothie class in its first two weeks on cabinets.
“Mela embodies the spirit of what SDC has been supporting for a few years, nice individuals constructing boundary-pushing manufacturers,” shares Anthony Trento, Vice President of Sales at SDC. “As class creators, they provide an thrilling and high quality beverage that aligns with our buyer’s tastes. We’re greater than excited to enter a fast-emerging class with a really progressive model that’s Mela.”
The model’s core choices — Original Watermelon, Passionfruit, Pineapple and Ginger — are all electrolyte- and antioxidant-packed, plant-based, gluten-free and Non-GMO Project Verified, and are bought in 12-packs of 11.15 oz cans and single serve 16.9 oz cans. Mela Water is out there for direct buy through MelaWater.com and Amazon.
About Mela Water:
Harnessing the hydrating energy of watermelons, Mela Water is a model of daring, crisp watermelon water made with actual fruit, for a refreshingly tropical sip anytime, wherever. Led by a staff of skilled CPG trailblazers, Mela sources its watermelons from the world’s most unique places, extracting straight from the juicy purple cores to the can.
Mela Water’s 4 refreshing flavors – Original Watermelon, Passionfruit, Pineapple and Ginger – are plant-based, gluten-free and Non-GMO Project Verified, and can be found in 11.15 oz cans, in 12-packs at a SRP of $33.99 through MelaWater.com and Amazon, transport nationwide. Individual cans are at the moment accessible in more than 1,500 stores in California 3,000 stores nationwide, reaching throughout 10 states, and shortly rising to extra.
About Stone Distributing Co:
Stone Distributing Co. was born of necessity in 1999 when no different distributors would tackle beers as daring and hoppy as Stone Brewing’s. Stone Brewing created its personal distributor, bringing different “little guys” alongside. Stone Distributing turned absolutely impartial in 2022 and is among the largest impartial distributors of craft-only drinks within the nation. Stone Distributing providers seven of the most important counties in Southern California, hitting greater than 200,000 factors of distribution with 100% refrigerated vans and storage.
For a listing of manufacturers distributed by Stone Distributing, go to StoneDistributing.com/craft-brands.
1 Period Ending 3/26/23 Natural, Conventional and Convenience Channel Performances – 24 WK vs. Prior Period (Total US, Total Product Library, SS Juices – SS Coconut & Plant Water)