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When the founders of Dote approached us to assist them conceive their line of CBD wellness-meets-beauty-meets-performance merchandise, we started with a deep dive into naming and model improvement, utilizing the design queues of female-led health tradition as our North Star.
Attentive, a contact indulgent, the priceless reward of genuine each day self-care – the identify Dote celebrated the post-pandemic wellness tradition in a recent tone that spoke to athletes on the lookout for optimum efficiency and outcomes.
From naming, model technique, artwork path, and identification, to packaging, print, social media property, and consumer-facing messaging, we delivered a complete model suite, created a unisex identification, and an iconic shelf enchantment to place Dote because the main CBD model for athletes.
PACKAGING STRATEGY
When strategizing the packaging design, we wanted an idea that labored on each e-commerce and in brick-and-mortar retail for max shelf enchantment and digital influence. Evolving how typical merchandise is proven in single rows, we created a design the place the entrance and aspect panels are displayed collectively. This doubles the dimensions of the secondary packaging floor space to maximise the dimensions of the logotype.
Bold, oversize, and attention-grabbing, the loud and proud Dote brand bleeds from one panel to the subsequent. The O is prolonged to create a bridge, as your eye is led by the important info to extra detailed options of every product.
