A media crew from Indonesia have arrived within the Maldives on a familiarisation journey aimed toward selling journey and dive experiences obtainable within the vacation spot. The crew, by invitation from Maldives Marketing and Public Relations Corporation (MMPRC / Visit Maldives) will keep within the Maldives from twenty third to twenty eighth June 2022. The crew contains representatives from outstanding Indonesian publications, and are staying in Kuramathi Maldives, Pullman Maldives Maamutaa and Mercure Maldives Koodoo the place they are going to expertise Maldivian hospitality, gourmand delicacies, and the distinctive experiences and providers obtainable in these resorts.
This journey will assist to advertise the dive phase of the Maldives, showcasing dive amenities and related experiences. Through this journey, we can promote the Maldivian tourism merchandise, together with resorts, resorts, guesthouses, and liveaboards, to the Indonesian market. We may also be capable to market the distinctive geographic facets of our scattered islands, the one-island-one resort idea, and the security and seclusion that our vacation spot affords vacationers. The contributors of the journey will share social media posts and write articles about their experiences within the Maldives, anticipated to achieve 30 million potential travellers from Indonesia.
The journey is performed as a part of our advertising and marketing technique for the Indonesian market. This technique is predicated on selling the Maldives by constructing better model consciousness as one of many most secure locations, and by offering protection and digital visibility in Indonesia.
Prior to the pandemic, in 2019, Maldives welcomed over 4 thousand vacationers from Indonesia, whereas 2021 noticed over 950 arrivals from this market. From January until April 2022, there have been 365 arrivals from Indonesia. MMPRC plans to carry a number of advertising and marketing actions this 12 months for Indonesia and different nations in SouthEast Asia to be able to enhance arrivals from this area.
MMPRC carried out 260 totally different advertising and marketing actions in 22 world markets final 12 months, together with gala’s, roadshows, familiarisation journeys, advertising and marketing campaigns, webinars, and interviews. The biggest testomony to the success of those actions got here late final 12 months, because the Maldives secured the title of ‘World’s Leading Destination’ (amongst a number of different accolades) on the 2021 World Travel Awards, globally recognised because the hallmark of business excellence. This is the second consecutive 12 months that the Maldives had efficiently earned this prestigious title, a shining testimony of the belief positioned within the ‘magic of Maldivian hospitality’ by travellers from all around the globe.