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Meati Sticks It To Big Meat With Mushroom-Based Steaks and Cutlets


As extra of us look to devour extra sustainably, innovators and different startups have found that mushrooms are fairly versatile. Mushroom-based packaging substrates, for instance, could be grown and harvested sustainably, are biodegradable, compostable, and a sturdy substitute for expanded polystyrene. But plastic air pollution isn’t the one existential disaster placing mushrooms to work. Some corporations, like Meati Foods, are turning mushrooms right into a extra climate-friendly different to meat, even steak.

Meati Foods, based in 2017, now runs a “ranch” in Colorado the place it grows fungus from spores in extremely managed and fine-tuned situations in a clear room surroundings, eliminating the necessity for pesticides, antibiotics, or progress hormones. Meati’s mushroom-based steaks and cutlets have additionally gained over restauranteurs and cooks David Chang and Tom Colicchio, the latter of whom is an investor and advisor.

Visually, branding for Meati is informal, heat, and pleasant. Typography for the wordmark options extensive spherical curves. The lowercase “e” is enjoyable and is harking back to Pac-Man, whereas the colour palette is primarily mellow orange and yellow hues. An illustration of mycelium with a cute smiling face on the middle sits on the nook of the field.

Availability is especially restricted to eating places and shops in Colorado and Arizona, with occasional drops on Meati’s web site.


Images courtesy of Meati.

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