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Mark Lim: A Fearless Spirit Main within the Industry Consulting Area  


Control consulting is a difficult prospect for many organisations. At the one hand, it calls for in-depth wisdom of the customer’s area, and alternatively it calls for value-addition to their trade with a willing eye for main points and thorough exam in their trade fashions.

To an untrained eye, control consulting merely gives an intruder’s viewpoint. Alternatively, this doesn’t even start to scratch the skin. Control specialists can give an unique, impartial, and professional perception, which is unheard of in its weight to hold a trade to new heights.

Being a control guide calls for an perception ingrained in wealthy revel in. It additionally calls for years of revel in in other people control, trade type research, and a fearless spirit to steer the way forward for a trade.

At the quest to seek out such eminent leaders within the control consulting area, Insights Good fortune met up with Mark Lim, the Founder and CEO of Magnetic Alliance, a promising challenge within the control trade consulting area. Mark delivers an extraordinary perception and knowledge from the business in his dialog under.  

Give us a short lived review of your adventure because the Founder and CEO of Magnetic Alliance, and in addition let us know what impressed you to challenge into the control/trade consulting area.

I used to paintings within the company global and used to paintings on tasks at the side of giant companies within the control/trade consulting area like McKinsey & Co, Booz Allen Hamilton, IBM, KPMG, Accenture, and the like, and I actually appreciated the facet of an impartial 3rd birthday celebration coming to take a look at how the trade may just do issues in a different way to toughen.

The groups got here from the most efficient faculties and firms around the globe, however I noticed a large hole in that the specialists I labored with struggled so much with bridging the distance between concept and the true global. They’d excellent concepts however little snatch on whether or not the ones concepts might be carried out. Additionally they got here in, did a undertaking, and left, frequently leaving team of workers now not realizing what to do, so a large number of issues don’t get adopted via till final touch.

And after all, they have been so dear, best very huge companies may just actually find the money for them. Since I had an excellent grounding within the industrial and operational facet of the trade, I mixed this revel in with the strategic facet, which gave start to the speculation of Magnetic Alliance. The place technique meets implementation, and we hang out to look effects come via for small to medium trade homeowners. 

Let us know extra about Magnetic Alliance, its imaginative and prescient, and the important thing facets of its stronghold within the consulting area of interest.

We’ve only in the near past up to date our project and imaginative and prescient, which is “To Energy Your Industry, Gas Your Way of life and Lend a hand Make Your Goals Come True” with a imaginative and prescient of “Our imaginative and prescient is to transport humanity ahead by means of serving to marketers reach their final possible and take lifestyles to better dimensions.”

The whole thing we do revolves round our project and imaginative and prescient. It’s our guiding mild, our true North. I haven’t actually checked out some other competition or what others are doing within the consulting area of interest. I pay attention about a large number of issues, however It’s not that i am actually serious about what somebody else is doing. We’ve got a trail that works superbly between trade homeowners and us, and that’s all that issues.

We’re extra collaborative fairly than aggressive. Sure, we have now received Australia’s #1 Company for trade expansion 3 years in a row, however that’s with out being worried about what somebody else is doing. We do our factor; it really works. It is helping other people; we like what we do, and that’s all that issues. 

From a management viewpoint, what’s your opinion at the affect of the pandemic on companies, and the way did you conquer the demanding situations rooting from the pandemic?

I in my view suppose that the pandemic, or extra so, “the reaction to it”, with lockdowns and restrictions that fluctuate the enjoying box, require the next degree of management. It has the possible not to best sink companies however whole industries. However the place there may be alternate, there may be alternative.

It lets in those that are prepared to step as much as reconsider what they’re doing and the way they’re doing it. It forces other people to turn out to be extra inventive at fixing issues. It calls for us to actually take a excellent laborious take a look at our long run fairly than do what we’ve all the time accomplished.

The way in which we thrived throughout this disaster is to step up. To assist extra other people and diversify our trade to be pandemic evidence. Companies want to forestall considering with regards to ‘what they do’, i.e. I’ve a barbershop, we minimize other people’s hair… and get started considering with regards to “what trade(es) must I be in”?

Variety is significant. This problem presentations us that we will’t do exactly what we’re happy with; we will’t simply depend on our previous revel in and technical abilities however actually take possession of our long run. Which means that we could have to tackle issues that we’ve got by no means accomplished sooner than, be told abilities which might be unfamiliar or uncomfortable for us. 

What’s your opinion at the necessity for corporations to align their choices with more moderen technological trends, particularly relating to catering to the ever-evolving buyer personal tastes?

Generation isn’t going away. There are demanding situations, and there are alternatives. There are extra threats, like cyberattacks which can be invading the small and medium trade area. Whether or not persons are happy with this or now not, they want to cope with it. There are developments in generation that may require us to be extra answerable for our personal lives, such because the blockchain. It supplies us with the chance to turn out to be our personal banks however calls for wisdom and upskilling.

Now not many of us perceive the blockchain now, however I don’t suppose it’s reserved for cryptocurrency investors. I believe a large number of issues will happen on blockchain and quantum applied sciences going ahead. Small companies might want to supply cost choices that contain cryptocurrency within the not-too-distant long run as extra other people start the usage of it for bills. 

What efforts did you and your workforce at Magnetic Alliance take throughout the pandemic to maintain operations and make sure the protection of your staff?

The very first thing that we did was once to offer protection to our workforce. To be sure that we retained 100% of our team of workers and didn’t must let somebody pass. We understood that every workforce member had households, mortgages, and expenses to pay, and we needed to stick by means of them via those demanding situations, and we have been a success with that. We moved the entirety on-line so everybody may just make money working from home and equipped emotional toughen, safety, and walk in the park greater than anything else.

We helped our shoppers and group with unfastened workshops, forecasting which industries we predict will endure and which industries to concentrate on as a result of they’re going to do smartly. Then we carried out our personal recommendation as in keeping with standard. In 2020, we ended up partnering or obtaining 5 companies. The one factor that might gradual us down was once now not the pandemic; it will be the set-up and restructure of a majority of these new ventures, putting in techniques, groups, and the rules to create long run platforms for expansion. 

If given a possibility, what’s the something that you’d alternate concerning the trade ecosystem in Australia?

I believe it’s already reasonably widely known that Australia has actually state-of-the-art ability however now not so bullish relating to investment. Many tasks want global investment as a result of our home-grown buyers appear to be extra risk-averse. I consider that if the federal government was once extra energetic in making a hub for funding, in addition to shifting tech to the commercialisation level, then we might do significantly better.

The trade ecosystem may just additionally do with so much much less crimson tape. I believe that each one our laws and rules can get slightly excessive and choke smaller companies fairly than inspire them to thrive. Too many laws and hoops to leap via, additionally too many taxes and consequences. We’d like more effective compliance, so trade homeowners can center of attention on expansion.

As a longtime chief, what can be your recommendation to the budding marketers intending to challenge into the consulting area?

It’s important to be excellent at what you do and be capable of stroll the debate. The very last thing that companies want at this time is every other mouthpiece telling everybody what to do, however now not actually having accomplished it themselves.

Loving what you do additionally shines via. If you’re simply doing it for the cash, I don’t see it as long-term good fortune. And you wish to have so as to add price. When you don’t upload price, you’re simply every other value. Do the ones issues, and that may get you a actually excellent get started. 

How do you envision scaling Magnetic Alliance and its choices in 2021?

2021 is in truth a 12 months of consolidation for us, however it’s like pruning again a tree to organize for contemporary expansion. We’re actively consolidating in each and every house of our trade, whether or not it’s getting rid of issues that we began that doesn’t are compatible with our function anymore or streamlining and integrating techniques and processes with our workforce. We’ve got grown for 8 years in a row, and it’s time to let the concrete dry, so we will construct on a more potent platform for the long run.

It sort of feels counter-intuitive to reduce just a bit bit, tie up free ends and release sources and investment to take the next move, however it simply is smart and is in unity with how the universe works. It’s like a managed burn to make approach for brand new lifestyles.

The following level of expansion is thrilling despite the fact that. We consider that by means of doing this, the following 12-18 months of expansion will exceed the expansion that has taken 8 years to building up. We’ve got so much to look ahead to!

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