Pulled from the acronym MAsa MAdre “MAMA” is the title of the Mexico City-based beer model. The packaging for the beer, designed by FAENA Studio, merges a youthful perspective with a daring outlook. A way of mature delight oozes from the bottle’s design via brilliant colours and chunky, nostalgic typography. The design is sort of easy, but the outsized typography and upbeat aesthetic enable this packaging design to seem far more complicated.
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