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Maldives set to obtain this yr’s 1 millionth customer tomorrow


The Maldives is ready to obtain this yr’s 1 millionth customer tomorrow, as per the most recent statistical knowledge, regardless of the challenges confronted because of the COVID-19 pandemic and up to date geopolitical conflicts.

Speaking about this decisive achievement, The Chief Executive Officer and Managing Director (CEO & MD) of MMPRC, Mr Thoyyib Mohamed recommended all concerned in realising this achievement regardless of quite a few challenges confronted as a consequence of world points. 

“This is a joyous event, to have the ability to welcome 1 million vacationers to our shores regardless of the hurdles we face. This is a mixed effort of presidency authorities, policymakers, tourism sector staff, and stakeholders who’re working onerous, day and evening, to get right here. And whereas we have a good time this milestone, it hardly means our work is over- the truth is we now have to strengthen our efforts, with renewed dedication to defend our place because the World’s Leading Destination and obtain our targets. MMPRC has been and can proceed our efforts to market the Sunny Side of Life globally.” 

Earlier this yr, the President of the Maldives, His Excellency President Ibrahim Mohamed Solih introduced that the nation goals to welcome 1.6 million vacationer guests to the Maldives in 2022. Arrivals for this yr, as of thirty first July 2022, see India as the highest supply market to the Maldives with 136,828 guests, adopted carefully by the United Kingdom with 109,926 guests. Other high markets embody Russia, with 101,409 guests, Germany, with 76,224 guests, and Italy with 53,588. The the rest of the highest 10 supply markets thus far this yr contains the United States, France, Saudi Arabia, Switzerland, and Spain. India has maintained its spot within the high 3 supply markets to the Maldives because the onset of the pandemic, particularly as China closed their borders for worldwide journey. As of at present, Chinese borders stay closed. 

MMPRC has been steadfast in our efforts to advertise the Maldives and preserve vacation spot presence throughout our key markets. We have carried out 16 campaigns in India thus far, together with participation in main gala’s similar to OTM, SATTE, TTF Travel and Tourism Fair, and MILT Congress. Additionally, we carried out a roadshow, a number of familiarisation journeys, webinars, and campaigns with main publications and tourism firms. These efforts have performed an instrumental function in positioning India as the highest supply marketplace for the Maldives this yr. 

Our second high market this yr, the UK market, has remained a high supply marketplace for the Maldives since 2020. We have carried out 7 high-level campaigns within the UK, amongst which have been joint campaigns with; media organisations similar to News UK; airways similar to British Airways; and main tourism corporations similar to Kuoni, Destination 2, IF Only, and Blue Bay Travel. In addition to a familiarisation journey, MMPRC was additionally a sponsor of the British National Film Awards. 

The Maldives has lengthy remained a dream vacation spot amongst Russians. To preserve Russia’s place as a high supply market, MMPRC carried out 10 campaigns thus far this yr. Our various actions in Russia embody social media advertising and marketing campaigns, workshops, and joint campaigns. We have additionally taken half within the Moscow Dive Show and LTM Moscow – two extremely profitable gala’s. 

Germany has been steadily rising as a vibrant and rewarding marketplace for the Maldives all through the previous years. MMPRC carried out 8 actions for the German market thus far this yr. Alongside a familiarisation journey, MMPRC carried out a number of profitable joint campaigns with main publications. Connoisseur Circle, a number one luxurious publication in Germany, awarded the Maldives with the title ‘Best Luxury Destination of The Year’. MMPRC additionally took half in IMEX Frankfurt – a number one journey and tourism truthful held in Germany. 

The Italian market, one of many conventional high supply markets to the Maldives, has returned this yr. The first vacationer guests to the Maldives in 1972 have been a gaggle from Italy. Since then, the market has held robust for 50 years, with an immense potential to carry its place as a high market within the Maldives within the years to return. MMPRC carried out 8 actions for the market. These embody E-learning applications, joint advertising and marketing campaigns with main tour operators out there, and a marketing campaign with Green Me geared toward utilising the rising pattern of sustainable journey from the Italian market. MMPRC additionally took half in BIT Milan this yr to nice success. 

MMPRC carried out 260 totally different advertising and marketing actions in 22 world markets final yr, together with gala’s, roadshows, familiarisation journeys, advertising and marketing campaigns, webinars, and interviews. The biggest testomony to the success of those actions got here late final yr, because the Maldives secured the title of ‘World’s Leading Destination’ (amongst a number of different accolades) on the 2021 World Travel Awards, globally recognised because the hallmark of business excellence. This is the second consecutive yr that the Maldives had efficiently earned this prestigious title, a shining testimony of the belief positioned within the ‘magic of Maldivian hospitality’ by travellers from all around the globe.  

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