Maldives Marketing & Public Relations Corporation (MMPRC/ Visit Maldives) has launched a marketing campaign with McDonald’s Travel TV to advertise the Maldives within the German-speaking markets. The Maldives shall be marketed in 700 McDonald’s shops with a attain of 35 million customers.
The commercial will showcase the distinctive experiences of the Maldives corresponding to the gorgeous underwater seascapes, shipwrecks, romantic experiences, and sandbanks. It goals to spotlight the distinctive one-island-one-resort idea. The commercial is fastidiously curated primarily based on the pursuits and preferences of our German-speaking markets: Germany, Austria, and Switzerland. The marketing campaign will enhance the Maldives’ model visibility and consciousness within the German-speaking markets and attain a mass viewers.
The German-speaking market is among the many high performing supply market of vacationer arrivals to the Maldives with 132,426 arrivals as of twenty eighth December 2022 rating on the 4th high supply market to Maldives. MMPRC has performed a various number of actions within the German-speaking market. These embody campaigns with TUI Austria, TUI Germany, Condor, FTI, and out of doors campaigns with Dotcom Arabia. We have additionally taken half in IMM Germany, IMEX 2022, and ITB Digital Business Day.
As the corporate accountable for advertising and marketing the Maldives as a vacation spot overseas, MMPRC carried out 205 completely different advertising and marketing actions in 22 international markets final 12 months, together with festivals, roadshows, familiarisation journeys, advertising and marketing campaigns, webinars, and interviews. The best testomony to the success of those actions got here final 12 months, because the Maldives secured the title of ‘World’s Leading Destination’ (amongst a number of different accolades) on the 2022 World Travel Awards, globally recognised because the hallmark of trade excellence. 2022 was the third consecutive 12 months that the Maldives had efficiently earned this prestigious title, a shining testimony of the belief positioned within the ‘magic of Maldivian hospitality’ by travellers from everywhere in the globe. Last 12 months, MMPRC additionally secured the title of ‘World’s Leading Tourist Board’ for the primary time in our nation’s historical past.