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Maldives concludes model consciousness marketing campaign with Turkish Airlines- nationwide…


Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives) has concluded a novel 3 month-long marketing campaign with the nationwide flag service airline of Türkiye, Turkish Airlines. The marketing campaign, initiated in February 2022 underneath our efforts to place Maldives as prime of the thoughts vacation spot within the Turkish market, focused shoppers to extend Maldives model consciousness and vacation spot presence within the Turkish market.

Under the marketing campaign, a compelling 30-second promo video showcased the alluring surroundings, the tourism merchandise (resorts, guesthouses, liveaboards, and accommodations), and uniquely-Maldivian experiences performed earlier than the start of every film out there on the inhouse flight leisure techniques on all Turkish Airlines’ flights. The video highlighted the scattered islands of the Maldives, merchandise and distinctive experiences awaiting vacationers within the Maldives.  

With unique rights to the video slot, the video was aired throughout 44,800 Turkish Airlines’ flights reaching an estimated 11.2 million views. Besides being the Turkish National flag service, Turkish Airlines offers vital protection and visibility for the Maldives model via its huge worldwide routes, as it’s favoured by quite a lot of passengers from the West, Eastern & Central European nations in addition to Middle Eastern nations.

Joint campaigns with main airways are part of MMPRC’s wider advertising technique to work with business stakeholders. Under the worldwide advertising technique, MMPRC has already carried out varied joint promotional campaigns with main airways corresponding to Qatar Airways, Etihad, Emirates, Singapore Airlines & Airasia during the last two years. 

Last 12 months, MMPRC invited distinguished journalists from Türkiye on a familiarisation journey to the Maldives. There are extra advertising actions within the pipeline for the Turkish market and the encompassing area, together with a significant joint advertising marketing campaign with a significant Turkish tour operator later this 12 months.

As of 01st August 2022, the Maldives has welcomed a formidable 946,746  travellers thus far.  

MMPRC carried out 260 totally different advertising actions in 22 international markets final 12 months, together with festivals, roadshows, familiarisation journeys, advertising campaigns, webinars, and interviews. The biggest testomony to the success of those actions got here late final 12 months, because the Maldives secured the title of ‘World’s Leading Destination’ (amongst a number of different accolades) on the 2021 World Travel Awards, globally recognised because the hallmark of business excellence. This is the second consecutive 12 months that the Maldives had efficiently earned this prestigious title, a shining testimony of the belief positioned within the ‘magic of Maldivian hospitality’ by travellers from all around the globe.  

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