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Maldives celebrates the primary direct flight from China to the Maldives sinc…


The Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives) held a vibrant ceremony immediately to mark the joyful event of the primary direct flight from China to the Maldives since 2020. The ceremony was held at Velana International Airport on 18th January 2023, with the arrival of flight JD455 from Beijing Daxing International Airport carrying Chinese vacationers to the Maldives. This is the primary time guests from China have been capable of fly on to the Maldives following the border closure as a result of world pandemic. 

The arriving vacationers had been greeted with conventional BoduBeru, and a particular reward pack together with flowers in celebration of welcoming the primary guests from China to the Maldives previously 3 years. The occasion was joined by a high-level delegation, together with Ministers, Ambassadors and different high-level executives from the Government of the Maldives and China. 

The Chinese market constantly topped the arrival charts to the Maldives previous to 2020, when the nation closed for roughly three years as a result of Covid-19 pandemic. In 2019, China was the highest supply market with 284,029 arrivals (16.7%). This quantity fell significantly in 2020, to sixth place with 34,245 arrivals (6.2%), and fell even additional over the subsequent two years. 

Speaking on this momentous event, the Chief Executive Officer and Managing Director of MMPRC, Mr Thoyyib Mohamed, said that immediately marks a brilliant starting in a brand new chapter in welcoming outbound vacationers from China. 

“We are extraordinarily happy to be welcoming flights from China to the Maldives once more. China had been our key supply marketplace for some years previous to the onset of the pandemic, and we’re wanting ahead to Chinese travellers topping our arrival charts once more.” 

Even throughout probably the most troublesome occasions on the top of the worldwide pandemic, MMPRC continued to conduct vacation spot advertising and marketing actions for the China market. MMPRC performed a complete of 14 actions concentrating on the China market in 2020. In 2021, 08 actions concentrating on the Chinese market had been performed, with a complete attain of 10.2 million in 2021. Furthermore, 05 actions had been performed in 2022, with a attain of 14.7 million within the Chinese market, to maintain the vacation spot on prime of Chinese travellers minds when borders reopen. 

In 2022, MMPRC performed a complete variety of 176 advertising and marketing actions with a complete attain of over 8,799,249,501. This included over 90 advertising and marketing campaigns, attending 42 festivals, internet hosting 06 roadshows, 10 digital occasions, 18 familiarisation journeys, and 10 different occasions executed worldwide. The nationwide vacationer arrivals goal set by H.E President Ibrahim Mohamed Solih for the 12 months 2022 was additionally reached in December 2022, because the Maldives welcomed our 1.6 millionth customer for the 12 months two weeks forward of the tip of the 12 months. In addition to this, the Maldives secured the title of the ‘World’s Leading Destination’ for the third 12 months in a row in 2022 at World Travel Awards. MMPRC was additionally awarded the distinguished title of ‘World’s Leading Tourist Board’ for the primary time in our nation’s historical past.

MMPRC has a number of thrilling actions deliberate for this marketplace for 2023, together with an e-learning marketing campaign; digital campaigns with prime chinese language apps equivalent to Metiuan and Ele.me; out of doors advertising and marketing campaigns; joint promotional campaigns; familiarisation journeys; social media campaigns; and bodily participation in festivals and exhibitions on this marketplace for the primary time since 2019.   

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