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Making White Space Interesting With Bantam’s Hard Seltzer Packaging


Seltzer packaging is understood for its abundance of white house, but Bantam’s packaging feels barely totally different from the norm. Designed by ALLGOOD, the model’s use of white house is balanced by an outsized, colourful logomark and a powerfully vertical emblem. The design is minimalistic, however the properly thought-out particulars take this packaging system from easy to beautiful.


Bantam is a brand new vary of ready-to-drink onerous seltzers, developed by Copper Bottom Brewing based mostly in Prince Edward Island, Canada. The vodka seltzers are an extension of their huge vary of beers and ales that are bought all through the province and their very personal taproom. Crafted with high quality all-natural components, the regionally produced drinks are designed to supply ‘Islanders’ with a low calorie, low carb alternative when out consuming. Built round a putting ‘B’ icon, our model is designed to be daring and minimal. Launching with three flavours, the design of the cans makes use of an eye catching splash of color for every SKU. We then twinned this with an excellent condensed font throughout all comms and promoting. Built for the well being acutely aware client, Bantam is designed to be a lightweight and refreshing drink excellent for low calorie and low carb diets. The launch has been a terrific success, with the drink making a splash throughout the island, together with bus shelter adverts, liquor retailer home windows, level of sale models, bar buckets, t-shirts, coasters and a complete vary of digital property.

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