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LOVE Unveils Hendrick’s Hotel’s New Limited Edition Gift Set


LOVE, the Manchester-based artistic company, designed the restricted version luxurious reward field for Hendrick’s Gin. The bundle incorporates a bottle of Hendrick’s Gin paired with a custom-made Hendrick’s tea set, six teacups, and saucers. The packaging design is extremely intricate, that includes wealthy inexperienced hues and a extremely participating storytelling aspect. The complete field offers customers a glimpse right into a charming model story, elevated for a private expertise.


Manchester-based artistic company LOVE has designed a restricted version luxurious giftpack for the world-renowned Hendrick’s Gin. ‘G&Tea Time on the Hendrick’s Hotel’ invitations company into the delightfully curious and great world of Hendrick’s for a consuming expertise not like another. The pack incorporates a bottle of Hendrick’s Gin alongside a customized Hendrick’s tea set, full with a bespoke porcelain teapot, six delicately adorned teacups and saucers. Once opened, the Hotel pack is a putting, statement-making show for the contents inside.

Through meticulously thought-out and executed design particulars, this restricted version is an ode to the character that followers have fallen in love with over the previous 20+ years because the model’s inception.

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Briefed to offer the final word Hendrick’s consuming expertise, LOVE created a bespoke three-dimensional construction that homes the tea set in-transit after which transforms right into a show-stopping show case excellent for any house bar. 

The distinctive lodge idea affords wealthy visible storytelling, with every shelf turning into its personal lodge room stuffed with moments of shock and delight.

In the lodge’s kitchen, clients will discover Master Distiller Lesley Gracie watching over her two stills – the mix of which is what offers Hendrick’s its unusually clean character. Meanwhile, the glass ceiling on the highest of the pack replicates the model’s very personal Gin Palace, its Victorian-style marvel in Girvan which homes the distillery.

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Gloss-varnished home windows and tactile brick and masonry work showcase an attention-to-detail that’s synonymous with the craft and care the model is understood for, whereas additionally interesting to the extra upmarket shopper it hopes to seize with this launch.

For the intricate illustrations, LOVE commissioned Carmen Ziervogel, an artist who has constructed a profession crafting distinctive and ethereal designs. The thought was to inject a playful tackle luxurious, combining a contact of the weird to an in any other case thought of and complex aesthetic. Think chameleons in previous English prime hats and blackbirds dressed as doormen to welcome the company.

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This method spans each facet of the pack down to every phrase of copy, which was additionally created by LOVE and leans into Hendrick’s most curious type. Consumers are invited to ‘open their thoughts and step inside’, the place they’re greeted by ‘suggestions for a superbly peculiar G&Tea party’. Inside, every of the lodge rooms have been named and descripted to provide the viewers a higher sense of the story inside this magical Hendrick’s world. The ‘Master Suite’, for instance, is described as ‘A cucumber slumber, to prelude the surprise’.

LOVE’s Helen Lazzari, who was Creative Director on the undertaking, stated: “At LOVE, we all know how highly effective restricted editions could be in permitting manufacturers to enterprise into new areas. With Hendrick’s, we needed to assist the model realise its ambition to seize the creativeness within the luxurious finish of the market. The idea helps do exactly that now, but in addition affords the potential for developments sooner or later.”

Muiris Ó Riada, Global Brand Director for Hendrick’s Gin, stated: “At Hendrick’s, we aspire to make each interplay with our clients a particular expertise. The ‘G&Tea Time on the Hendrick’s Hotel’ giftpack is our newest and most luxurious expression of that philosophy. It offers our clients a glimpse into the enchanting world of Hendrick’s Gin, and LOVE has designed a pleasant reward that folks can provide and show with pleasure for years to return.”

The limited-edition reward set is obtainable now, from Harvey Nichols and The Whiskey Exchange within the UK in addition to the next worldwide markets: Argentina, Australia, Belgium, Colombia, Denmark, Singapore, Slovenia, Switzerland.

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