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Love is within the Hair with Zipeng Zhu’s Pride Packaging For Jonathan Van Ness’s JVN


Just in time for Pride, artwork director and designer Zipeng Zhu of Dazzle Studio has collaborated with Jonathan Van Ness’s haircare line JVN and designed the packaging for a special-edition model of one among their hottest merchandise—the Air dry Cream, an absolute must-have product for decreasing frizz and sustaining some severe maintain.

The outer packaging sports activities the standard boldly colourful razzle-dazzle type of Zipeng Zhu and carries a swirl of penetrating rainbow colours and near-gradients. The elegantly designed packaging designed for Pride primarily slaps the rainbow on the field, melts it down, and whirls it about into a relaxing melange of vivid, glowing colour.

Editorial photograph

What’s extra, all of JVN’s merchandise are 99% plastic-free. The tube of Pride Air Dry Cream will get made utilizing aluminum and, save for the plastic cap, is 100% recyclable. Van Ness’s model has made sustainability a high precedence, and utilizing infinitely recyclable supplies is crucial for the model. 

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“I used to be contacted by the artistic director from JVN Hair, Wanyi Jiang, to create this limited-edition Pride Collaboration with them,” mentioned Zipeng Zhu to Dieline. “The idea of the packaging is ‘Love within the Air.’ Since it is the Air Dry Cream, we wish to fill the environment with love and Pride. I created a dreamy graphic stuffed with shifting colours that seize that essence.”

Editorial photograph

The Pride Air Dry Cream is out there now instantly at JVN.


Images courtesy of JVN.

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