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Los Angeles hotel rates forecasted at $445, second highest for a Super Bowl weekend


BROOMFIELD, Colorado – Resort common day by day charge (ADR) and income per out there room (RevPAR) within the Los Angeles market are projected to achieve the second-highest ranges for any Tremendous Bowl weekend on file, based on STR’s forecasting workforce.

The market is projected to realize an ADR of $445 and a RevPAR of $396 for Friday, February 11 by Sunday, February 13.

“Since July, the Los Angeles resort market has persistently achieved month-to-month charges close to or above pre-pandemic ranges,” stated Blake Reiter, STR’s director of customized forecasts. “Occupancy has been quickly enhancing towards 2019 ranges as nicely, but it surely hasn’t mirrored the identical diploma of restoration. We count on there might be, at the least to a sure extent, a curbing of occupancy due to COVID. After all, if the NFL decides to modify venues as media experiences have prompt, or implement extra stringent protocols, LA resort efficiency will definitely be among the many ripple results.”

“LA final hosted the Tremendous Bowl almost 30 years in the past in 1993, which makes comparisons tough because it was a totally totally different hospitality market again then. As such, we determined to investigate the efficiency information from newer Tremendous Bowl weekends in markets similar to San Francisco/San Jose and Miami. Although a smaller market, Miami is considerably comparable by way of typical occupancy ranges skilled in February. We additionally really feel that Miami, particularly the luxurious phase, carries comparable charge upside for VIP vacationers.”

Los Angeles’s Tremendous Bowl resort occupancy is projected to outperform Tampa however fall wanting what was seen in Miami. Throughout the comparable weekend in 2020 (Friday, Saturday and Sunday nights), previous to the beginning of the pandemic, Los Angeles resort occupancy was 87.7%.

“Whereas we’re nonetheless within the midst of the pandemic, we don’t anticipate the identical diploma of COVID influence that we noticed in 2021,” Reiter stated. “Final 12 months, we didn’t see the everyday two-week lead-up to the sport when occupancy begins to tick upwards as manufacturing crews, NFL personnel, and recreation attendees arrive. This 12 months, we predict a extra substantial stage of demand seize forward of the sport. Whereas the lead-up demand received’t be as important as we might’ve in any other case anticipated throughout a non-pandemic 12 months, we will definitely count on a rise in comparison with what was seen in Tampa.”

About STR

STR offers premium information benchmarking, analytics and market insights for the worldwide hospitality business. Based in 1985, STR maintains a presence in 15 international locations with a company North American headquarters in Hendersonville, Tennessee, a world headquarters in London, and an Asia Pacific headquarters in Singapore. STR was acquired in October 2019 by CoStar Group, Inc. (NASDAQ: CSGP), the main supplier of business actual property data, analytics and on-line marketplaces. For extra data, please go to str.com and costargroup.com.

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