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The Live to Give marketing campaign, often known as the Prabhupada Marathon, is an annual effort to “cowl the earth” with Bhagavad-gitas. This world operation, which launches the day after Bhadra Purnima and runs till January, is coordinated by the BBT MCI group.
Year-over-year outcomes have elevated quickly. In 2020, we distributed 2.1 million Gitas. In 2021, we distributed 2.8 million. Our objective for 2022 was set at three million.
Thousands of guide distributors from lots of of ISKCON facilities labored collectively to achieve this objective. Gitas had been even delivered to Antarctica, fulfilling a long-held want to deliver Krishna consciousness to each continent on earth. The last depend was 3,500,899 Bhagavad-gitas distributed, smashing the audacious objective and breaking guide distribution information. The outcomes reported are from Sep 11 2022 to Jan 7, 2023.
When asserting the ultimate tally, Vaiseika Prabhu stated, “Again, we smashed the objective by Lord Caitanya’s mercy. Congratulations to all people who labored collectively. It’s very satisfying to know that we will work collectively; I feel that’s a very powerful of all. We’re in possession of probably the most helpful literature on the planet, and we now have pipelines open to distribute them. We can maintain encouraging one another, and reaching for brand spanking new heights, and Lord Caitanya will assist us. In the method, I daresay we’ll both return to Godhead, or Krishna will put us in a brand new place to extend the guide distribution.”
He added, “When there’s noticeable progress, despite the fact that it doesn’t appear potential, we naturally come to the conclusion that Krishna helps us in numerous methods. We can see how we’re instrumental; we’re not the doers. But Krishna is, and He’s serving to us to increase. That’s the gasoline the Krishna Consciousness Movement runs on: a strong sense that we’re performing as devices.”
When asserting the ultimate tally, Vaiseika Prabhu stated, “Again, we smashed the objective by Lord Caitanya’s mercy. Congratulations to all people who labored collectively. It’s very satisfying to know that we will work collectively; I feel that’s a very powerful of all. We’re in possession of probably the most helpful literature on the planet, and we now have pipelines open to distribute them. We can maintain encouraging one another, and reaching for brand spanking new heights, and Lord Caitanya will assist us. In the method, I daresay we’ll both return to Godhead, or Krishna will put us in a brand new place to extend the guide distribution.”
He added, “When there’s noticeable progress, despite the fact that it doesn’t appear potential, we naturally come to the conclusion that Krishna helps us in numerous methods. We can see how we’re instrumental; we’re not the doers. But Krishna is, and He’s serving to us to increase. That’s the gasoline the Krishna Consciousness Movement runs on: a strong sense that we’re performing as devices.”
On the African continent, 35 facilities spanning 14 international locations distributed 18,945 Gitas, a 30% enhance over final yr. Tirumala Devi Dasi stated, “Oh Srila Prabhupada, we humbly give you these outcomes and we pray for the mercy and blessings of Guru and Gauranga in order that we could align our lives to your want of spreading Krishna Consciousness the world over. We pray for the braveness and dedication to dedicate our lives to distributing Krishna-conscious literature the world over.”
From Russia, Ambarish Swami reported, “The Russian group set a objective to distribute no less than 4000 Bhagavad Gitas… More than 20 temples and 100 devotees participated in guide distribution, and the Russian group distributed 4400 Bhagavad Gitas, surpassing the objective of 4000. We pray to the lotus ft of Sri Chaitanya Mahaprabhu to empower us in our work collectively as one world group to spreads the sankirtana motion.”
Nandini Kishori offered outcomes from the USA: “Over 50 communities participated on this marketing campaign. Special point out to group ISV, who smashed their objective and distributed 74,976 Gitas, to group Los Angeles who distributed 29,000 Gitas, group Baltimore and group Krishna Life Atlanta for every distributing greater than 10,000 books, and Tucson Arizona for becoming a member of the Live to Give marketing campaign for the primary time in 2022. We are happy to report that Team USA distributed a complete of 190,010 Gitas. We thank all of the devotees who participated on this marathon, making it an awesome success.”
Communities across the USA reported constructive outcomes by establishing guide tables at grocery shops, festivals, in metropolis facilities, and thru door-to-door distribution. They additionally positioned books in public libraries, senior houses, grocery shops, and prisons. Team MotelGita continues to dispatch books to lodges, motels, hospitals, and different establishments, putting 33,066 Gitas. Spanish and Arabic language books additionally went out in higher numbers than ever earlier than.
Team Krishna Life Atlanta reported phenomenal record-breaking scores from their person-to-person distribution efforts in purchasing areas, airports, parks, and extra. The Corporate sankirtana group at ISV collected 304,298 Lakshmi factors by networking, making cellphone calls, and sending emails. Kids sankirtana additionally continued to develop throughout the US.
Australia reported a complete of 18,670, New Zealand got here in at 11,625, the far East tallied 85,692, Fiji reported 1,283, Europe distributed 73,510, South America tallied 3,839, and Canada reported 23,617.
Vaisesika Prabhu commented, “Getting scores is a part of the method. Once we get on the market distributing, it turns into a move, it’s simple. But counting how we did is a bit more onerous as a result of it’s important to focus and say, ‘How many items went out? How many are left? How did we actually do?’ It’s crucial as a result of it offers us accuracy, measurability, and confidence in our course of.”
The well-organized and extremely enthusiastic sankirtana events of India posted astounding outcomes, surpassing the worldwide objective in a single nation. Their complete reported rating was 3,068,646 books. Sahadeva Prabhu, the ICC chairman, commented: “Dear Srila Prabhupada, please settle for our most humble obeisances at your lotus ft. Your military right here in India, consisting of temple leaders, devotees, congregation, and well-wishers, is happy to supply our highest-ever marathon scores to the mud of your lotus ft…Please bless us in our efforts to position one set of Your transcendental books in each dwelling in India.”
Vaisesika Prabhu closed his tackle by saying, ”Every guide that goes out has an impact on the world. We can perceive from Srila Prabhupada’s eagerness and his insistence that even when anyone touches a guide, or sees us out on guide distribution, they get nice profit. So let’s maintain this spirit of cooperation and setting targets. Not only for growing the distribution, but in addition for following up and taking good care of folks after we meet them.
We have to extend capability, which implies not simply doing the identical factor we do yearly, however pondering and brainstorming about how we might be all-inclusive, and the way we will practice folks higher. One of the explanations folks don’t exit is that they don’t know precisely what to do. So practice and practice and practice, it might probably by no means be sufficient.
Furthermore, we will additionally bear in mind the teachings we realized in the course of the lockdown. Whether we exit or not, we will nonetheless do big so long as we attain out to folks by any channel. They’re on the market ready for us. It might be completed by phone or by the web. There are many modern ways in which we will do that.
Our objective is to distribute no less than 100,000 units of Srimad-Bhagavatam within the yr 2026. We additionally need to enhance globally to the purpose of distributing no less than 5 million copies of Bhagavad Gita by 2026. We’re on an upward scale.
Every yr after we attain our targets we predict, ‘Can or not it’s completed once more? It was a fluke.’ The numbers don’t lie. We’re going up due to Lord Caitanya’s particular mercy on us. And it merely requires us to be devices. We don’t need to be the doers, however we do need to be the devices. If we proceed in that spirit, he’ll work by us unlimitedly, simply as he labored by Srila Prabhupada and did miracles. By following in his footsteps, and in his service, we will proceed the miraculous marketing campaign that he began.”
