Live to Give ’21

This final Live to Give marketing campaign from the BBT ran from September twenty first, 2021 by means of January seventh, 2022. Informally generally known as the December Marathon, communities throughout the globe come collectively to share and distribute the Bhagavad Gita in a collective effort. Each yr, a worldwide purpose is created to enthuse, encourage and measure our successes in sharing this knowledge. This yr, the purpose was positioned at 2.2 million Bhagavad Gitas. 

Several devotees around the globe participated. Many full-time sankirtan devotees, touring sankirtan events participated in addition to households, kids, and congregations members participated part-time and weekends for this event. This yr’s marketing campaign tried many new approaches to preaching and ebook distribution:

  • Devotees arrange tables/shows for Gita Jayanti (also called World Gita Day) and impressed congregation members to sponsor Bhagavad Gitas.
  • Training seminars had been organized to empower new ebook distributors on the right way to distribute books.
  • Devotees all around the world, regardless of how massive or small their groups had been,  headed out to avenue corners, door to door, retailer to retailer distributing Bhagavad Gita.
  • Attractive present packages, which included a Bhagavad Gita, prasadam cookies, and a personally signed word, had been distributed door to door on doorknobs. The recipients responded by sending thanks notes and return items.
  • Tens of hundreds of books had been distributed by means of the Motel Gita Program to motels, hospitals, nursing properties.
  • The Little Free Library workforce distributed hundreds of books all through quite a few neighborhoods.
  • Spanish and English books in additional than 50 shops all around the Bay Area together with main cafe chains like Starbucks, San Jose Flea market, and plenty of others.
  • The Wisdom of the Sages Podcast marketed the Live to Give Campaign to its listeners all throughout North America and most of the listeners enthusiastically known as and ordered circumstances of Gita both for themselves or for his or her household and pals.
  • Using completely different strategies equivalent to contactless deliveries and calling events to accommodate COVID restrictions

Vaisesika Das, the Global Direct for the BBT – Marketing, Communications and Innovations Team mirrored upon the Live to Give Campaign, “It’s been an incredible expertise, one that we are going to always remember how everybody rose to the event collectively. And how all of us cooperated with so many cultural, time, temperature, sources political variations. But it’s really actually enjoyable attempting to work round all the percentages and we’re discovering that work arounds result in flip arounds, Never make ultimatums at all times make workarounds and make it work by some means for the operation.”

We are excited to report that the Live to Give Campaign 2021 was past profitable. With 36 nations and 230 communities taking part, the purpose of two.2 million Bhagavad Gitas was smashed with a powerful last variety of 2,805,444 copies shared throughout the globe! 

Vaisesika Das shares his ideas on reaching this purpose, “We really feel that within the means of doing it, we made breakthroughs in the best way that we labored collectively as a workforce internationally. Devotees had been shocked how good it felt to work all around the world collectively in direction of a typical purpose, and we had been in a position to peak inside and a few of Prabhupada’s imaginative and prescient – of how the world might really be inundated with transcendental literature – in a a lot larger approach than now we have achieved previously. It made us really feel that our expectations for growing Book distribution – that we’re free to increase these expectations – as a lot as we like, so long as we’re keen to work collectively, plan for it and incrementally enhance the method – we really feel Lord Caitanya’s presence within the course of and we’re very sure now that He will carry no matter we lack and protect what now we have, as a result of Its His mission – he desires it achieved, Srila Prabhupada wished it to be achieved and all now we have to do is figure collectively and be enthusiastic and really organized.”

🎸 Assume It Can Be Done! – Live to Give

Sing and dance along to this catchy and inspiring tune! We guarantee you will have this on repeat.Credits: Mani Manjari Devi Dasi…

The influence of sharing the Bhagavad Gitas is being felt on a person degree throughout communities. Here are some testimonials from New Zealand and USA. 


Saumyamayi Devi Dasi, New Zealand

One of the various tales from the streets and carparks of New Zealand 

Today I used to be getting rejected actually the entire day after which that is the final particular person I approached. I nonchalantly launched the books and requested for a donation and he mentioned “yeah I do know these books. I’ve learn Chant and be comfortable, Easy journey to different planets and Hiding in unnatural happiness” and seems he obtained them from monks 2 years in the past and loves them! I gave him the Gita and he mentioned he had been actually wanting this ebook and had been ready to obtain it. He knew we don’t promote them at outlets so for the previous couple of months since ending the others,  he had been ready for the day that the Gita would come to him. So I mentioned right now’s the day and he fortunately took it. I mentioned right now I used to be praying to satisfy somebody who was on the lookout for the books and he mentioned “yeah I’m at all times praying too with the Hare Kṛṣṇa mantra.” I gave him the mantra card and he mentioned “yeah ever since I discovered about this mantra just a few years in the past it’s at all times going through my thoughts. I’m at all times chanting Hare Kṛṣṇa, after I’m working, driving, ready, bored- I at all times chant Hare Kṛṣṇa!” He mentioned he had heard of the mantra years in the past and at all times wished to know what it meant so when he obtained the books he discovered extra and since then has been chanting Hare Kṛṣṇa. I then requested if he had beads and he mentioned “Nah however I need them, I can’t discover any.” So I went to the van and got here again to search out him already studying the Gita. “You prefer it?” “Yeah, I’ve wished to learn this for thus lengthy! I’m so grateful!” Then I put the beads in his hand and he lit up and I mentioned now you may chant within the morning on beads. He mentioned “yeaaah japa!” So I confirmed him the place to place fingers and we each chanted the mantra collectively, it was blissful. We exchanged contacts and he hopes to come back to mantra lounge program this Friday for the primary time.


From ISV-California, USA

Tim and Vickie (standing on proper and left of HG Vaisesika Maharaj respectively). They acquired Bhagavad Gita As It Is throughout December Marathon, 2020, after we hanged them on each door in our residence advanced. Tim was very comfortable to obtain Bhagavad Gita as a present together with cookies prasadam. Being a yoga & meditation practitioner each of them appreciated the present. Three months later, Tim left a word on my door together with very good vegan cookies as a present.

Pictures from left to proper:Kautukarnava das (ISV), Tim HG Vaisesika Prabhu, Vickie,  and Pavani Bhakti dd (ISV)

In the word, Tim shared deep appreciation for Bhagavad Gita present. He requested within the word how can he be taught to chant Hare Krishna. We visited Tim and Vickie with a replica of Chant and be comfortable and beads. We additionally invited them to Bhakti neighborhood periods by His Grace Vaisesika Prabhu. They began becoming a member of periods from March 2020 each Monday and Thursday. Tim additionally began chanting Hare Krishna.

[ Both Tim and Vickie would eagerly wait for Bhakti Community sessions. They would drink the nectarean sessions delivered by His Grace Vaisesika prabhu. They would also ask relevant questions. I would go see them once in 1-2 months. However, we would exchange texts after every Bhakti community session to share our reflections. As the time progressed, I shared spiritual gifts like prasadam, chanting beads, Srimad Bhagavatam with them. I received presents like organic fruits, track pants, bunnie and more. Tim asked me how he could set up an altar. To keep it simple, I gifted them a picture of Sri Sri Gaura Nitai. I also gave little details on how to offer bhoga. By Sep, 2021, they started offering food to Whom Vickie fondly would address as “Nimai Nitai”. Remember, they have never met any devotee except on Zoom Bhakti Community sessions.

Vaisesika Das introduced Tim and Vickie to deity worship in the temple, Guru Puja as well as our priests devotees in temple.]

Tim and Vickie maintain Srila Prabhupada in excessive esteem. They had been deeply touched by the entire expertise. They even bowed all the way down to Srila Prabhupada and deities and to HG Vaisesika Maharaja. Both of them are desirous to unfold Krishna consciousness. In 2021 once they heard in regards to the drive to distribute Bhagavad Gita’s as Christmas items, Tim was touched and he wished to offer others what he acquired. They picked up 3 circumstances of Bhagavad Gita, packed them with thanks playing cards, Prasadam cookies and so they distributed to their pals and a few they put them on doorways hoping some honest seeker could be remodeled. They are distributing books to their household and pals, and in addition inviting them to Bhakti Community.


What’s Next

As the following yr begins, relationships are being constructed with those who have acquired a Bhagavad Gita. Several follow-up applications are being initiated around the globe. Vaisesika Prabhu states, “Our intention is to attach the 2 – first contact with follow-up in order that they’re one and the identical course of – as a result of there are such a lot of honest people who find themselves studying the books after which want a really accommodating place to go – in order that they will begin their observe and proceed it all through their life”. In North America, Bhakti Community is providing ongoing lessons for newcomers as a follow-up program for ebook distribution. By fastidiously nurturing the newcomers, giving them the proper dose of non secular info, now lots of them are becoming a member of the ebook distribution groups to offer others what they acquired.

Throughout the yr, the BBT – Marketing, Communications and Innovations Team has numerous campaigns highlighting Srila Prabhupada’s books. To be taught extra details about these campaigns, please go to the next hyperlinks to social media:

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