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Leaked transcript: Inside Elon Musk’s first assembly with Twitter workers


On Thursday morning, Elon Musk addressed Twitter workers for the primary time in a Q&A session about how he’ll run the social media firm. The assembly comes after weeks of uncertainty about whether the deal is going on in any respect.

In the assembly, Musk answered difficult questions submitted from workers, together with how he’ll deal with contentious speech on the platform, whether or not he plans layoffs, and if he’ll enable workers to proceed to work remotely.

While Musk offered few particulars that may assuage these at Twitter who concern Musk’s self-labeled free speech ideology and administration type — it was probably the most substantial conversations Musk has had but about how he truly plans to alter the corporate.

The following is a rush transcript of Twitter’s inner assembly on June 16, 2022. This transcript has been edited for size and readability.

The assembly began with a short introduction from Parag Agrawal, Twitter’s present CEO. Twitter’s chief advertising and marketing officer, Leslie Berland, requested Musk questions submitted upfront by Twitter workers.


Parag Agrawal

So you’re going to listen to from you reside and direct. And all of us respect you becoming a member of us as we speak.

Elon Musk

Absolutely, Parag. Thanks for having me. Glad to have the ability to communicate to everybody. And since we began late, I’m going to go proper forward, hand it over to Leslie in order that she will average this Q&A session for us.

Leslie Berland

Amazing. Thanks, Parag. Hi, Elon. We have lots to cowl — a ton to cowl. So I’m going to ask you a query that normally will get requested on the finish, which is: Will you come again for an element two sooner or later if there are issues that we don’t cowl?

Elon Musk

Oh, yeah, completely. I’m glad to try this.

Leslie Berland

Okay, nice. … So I actually do see this as the start of a dialog, clearly, with the corporate at giant, after which additionally with groups and leaders over the following coming weeks and months and past. So we’re simply getting began. Okay, so I’m going to zoom all the best way out to the explanation that we’re truly right here collectively as we speak. And that’s since you love Twitter.

Elon Musk

I do love Twitter, yeah. So I need to be clear about that. I like Twitter. In reality, I actually have tweeted “I like Twitter,”

Leslie Berland

You have. So inform us, say extra. Why do you like Twitter? And additionally, why did you and do you need to purchase Twitter?

Elon Musk

Well, let’s see. I discover, like, I be taught lots from what I learn on Twitter, and what I see within the photos, movies, textual content, and memes that folks create. I additionally discover it’s a good way to get a message out over the cellphone, once I need to say one thing and make an announcement, I feel Twitter’s the easiest way to try this. It simply goes out instantly to everybody. And , I kind of made this joke already, however , some individuals use their hair to specific themselves, I exploit Twitter. So , I discover it’s the most effective discussion board for speaking with lots of people concurrently.

And getting that message on to individuals prior to now, you’d need to … to ensure that someone to examine one thing, it’s a must to difficulty a press launch, and then you definitely’d hope that the common media would write in regards to the press launch. And then they wouldn’t write about it in fairly the best way you’d like to jot down about it. I all the time discover these like, the old-style press releases type of, actually fairly unusual since you’re writing a press launch about your self, which is kind of one thing that the media — it’s like, it’s overly flattering, it’s like vaguely kind of, , propagandist — successfully — fairly propagandist, after which hope that the media writes one thing favorable, which they normally don’t.

And, , I feel that that truly is possibly one of many greatest causes for utilizing Twitter is so I talk on to individuals and never by the lens of the media. And, , I feel there’s clearly an essential position for the media to play. But as anybody is aware of who reads the newspaper, it’s coming by fairly a detrimental lens. So it’s a must to say, what number of newspaper articles do you learn which can be constructive? And what number of information articles do you learn which can be detrimental? What share are constructive, what share are detrimental? And then if you examine — it’s clearly overwhelmingly detrimental. And then if you examine one thing — newspaper is a dated time period, within the information — the place you truly personally perceive the state of affairs, what number of instances has the media gotten it proper? I might say virtually by no means. Not by no means, however virtually by no means.

So this can be a method for individuals to speak instantly with one another and never by a detrimental lens. And I feel that’s extraordinarily essential for the world. So I’m kind of going waxing on about this, however I feel it’s fairly essential.

And , a few of my feedback about Twitter being kind of like a digital city sq. — however actually far more than that, as a result of you may’t put that many individuals in a city sq., however you’ve the power to speak with tens of millions of individuals on Twitter. That’s simply an extremely essential factor. And I feel it’s important for a functioning democracy to operate effectively.

I feel it’s important to have free speech and to have the ability to talk freely. Now , the free speech stuff: It’s free speech throughout the context of the regulation. So I’m not speaking about suggesting that we simply flout the regulation, as a result of we’ll simply get shut down in that case.

And I feel additionally, there’s freedom of speech or freedom of attain. And freedom of speech is one factor, as a result of, like, anybody might simply go into the center of Times Square proper now and say something they need, they may simply stroll into the center of Times Square and deny the Holocaust, okay? You can’t cease them, they may simply do this. But that doesn’t imply that must be promoted to tens of millions of individuals.

So I feel individuals ought to be allowed to say fairly outrageous issues which can be throughout the bounds of the regulation, however then that doesn’t get amplified, it doesn’t get, , a ton of attain.

And I feel an essential objective for Twitter, actually, is to attempt to embody as a lot of the nation, as a lot of the world, as doable. So at present, , it’s a comparatively small share of the world that’s — it’s a small share of the world that’s on Twitter — say, like each day energetic customers, when you presume that that’s, say, 200 million, you’ve received 8 billion individuals on Earth, that 7.8 billion who are usually not on Twitter. So that’s a reasonably large quantity.

And actually, I feel you need as a lot of the world as doable on Twitter, you need to be as inclusive as doable, the broadest demographic, and for that to occur, individuals should like being on Twitter.

So in the event that they’re being harassed or in the event that they’re uncomfortable, they’re simply not gonna use Twitter. We need to strike this stability of permitting individuals to say what they need to say but additionally make individuals snug on Twitter, or they merely gained’t use it. It shall be kind of fairly area of interest.

But I feel there’s additionally lots that ought to be accomplished when it comes to enhancing the core know-how and working of Twitter. Like proper now, if someone does, say, a video, like a content material creator does a video, then they will put that video on YouTube and simply put a hyperlink to it from Twitter as a result of they’re capable of monetize their content material on YouTube, however not on Twitter. And I feel it’s gonna be actually essential so that you can need to put the content material on Twitter, which we do, then there must be a mechanism for content material creators to monetize that content material.

And so they may twin put up they usually can put up it to YouTube and to Twitter. But it’s, I feel it’s loopy proper now that content material creators will use Twitter to drive visitors to their YouTube video as a result of that’s how they make a residing. And that basically ought to be on Twitter.

We need to mainly handle the explanations that folks like — why aren’t extra individuals utilizing Twitter? And why do individuals click on away from Twitter? And if we will handle these causes, then then they may use Twitter extra, they usually’ll get higher worth from the service. And, , if I consider, like, WeChat in China, which is definitely an incredible, nice app, however there’s no WeChat motion exterior of China. And I feel that there’s an actual alternative to create that. You mainly reside on WeChat in China as a result of it’s so helpful and so useful to your each day life. And I feel if we might obtain that, and even near that with Twitter, it could be an immense success. Hopefully, that’s — I actually went on there. And I’m glad to elaborate on any of these factors.

Leslie Berland

Yeah, no, it’s nice. And we’re gonna get a bit of bit deeper on free speech and coverage a bit of bit later. So I do need to come again to this truly. But when it comes to you, you clearly have a variety of ideas round kind of the issues with Twitter, the issues that aren’t working effectively, and the limitations to what’s doable. How do you see your shopping for the corporate? Did that kind of feed your want to purchase the corporate or how do you see these items come collectively? And what’s your thought course of round that?

Elon Musk

Well, there’s positively an ongoing problem with Twitter with bot accounts and spam accounts. There’s numerous crypto scams on Twitter. It’s gotten higher, however there’s nonetheless a good bit of that. There are additionally individuals the place they’re not essentially bots, however they is likely to be working. You know, one particular person’s working a whole lot of accounts and making an attempt to make them appear like people, however they’re not.

So , I feel a variety of stuff is type of reiterating stuff that I stated publicly —the truth is, on Twitter — however to ensure that individuals to have belief in Twitter, I feel it’s extraordinarily essential that there be transparency. So that’s why I’m an advocate of getting the algorithm be open supply so that folks can critique it, enhance it, determine bugs, doubtlessly, or bias. But when it’s clear, transparency clearly will increase belief. So I feel it’s simply essential, like, something that’s taking place on an automatic foundation be open supply and be clear, and that if there’s any motion taken by somebody inside Twitter to spice up, or de-boost, or one thing with a tweet that it’s simply very clearly recognized on the tweet, so individuals aren’t ascribing malice the place there’s no malice.

But when it’s inscrutable, then individuals don’t know what to suppose. And they may typically suppose the worst when that’s truly not true. So I feel that belief is extraordinarily essential. And then simply the usefulness of the system, eliminating kind of troll farms and bots and spam is extremely essential.

I’ve a thought on this regard, which I feel may work, which is to — as a result of this sort of leads us to Twitter Blue — however when you have Twitter Blue, your identification within the system doesn’t change in any respect, you continue to have a standard consumer ID. But I feel if there was like a bit of Twitter Blue authenticated, not like authenticated like a star, however authenticated no less than by Twitter Blue funds, piggybacking on the cost system as a consequence of authentication, that I feel lots of people can be like, “Okay, that’s fairly useful to have some designation that displays my identify, that signifies I’m most likely not a bot, or spam, or one one that’s working 100 accounts.” And that’s like three bucks a month, I imagine, I feel that may be fairly useful.

And then, additionally prioritizing feedback and mentions and whatnot, by who’s verified on this broader sense of the phrase of “verification.” In the sense of you’re Twitter Blue verified, and simply prioritize that above somebody who’s not not verified. There will nonetheless be full learn entry to the system, nonetheless be full write entry to the system. But primarily any tweets or our actions shall be prioritized in line with who’s verified. And then a really giant variety of individuals might be verified.

Leslie Berland

I’m gonna have a few follow-up questions on this, particularly, however given [that] you talked about belief, I needed to ask one of many worker questions round belief. They stated, “Twitter has a variety of unbelievable, good, gifted individuals. What can we do to earn your belief? And what are you going to do to earn ours?”

Elon Musk

I feel belief is as belief does. So, I are usually extraordinarily literal in what I say. So, aspirationally, one doesn’t must learn between the strains, one can merely learn the strains. So the issues that I’ve stated about Twitter, I feel, must occur to ensure that it … to essentially go to the following stage. I feel the potential is there for Twitter to be accessible to an order of magnitude extra individuals, and for lots extra individuals to search out it helpful.

Currently, I assume it could be a cutback, for 4 % of the world or one thing like that. Four or 5 % of the world, optimistically, is discovering Twitter helpful, and possibly 50 % of the world might discover Twitter helpful. So I need to take no matter actions would result in that. I’m very very like […] I wouldn’t say it’s essentially a belief factor. It’s like, if someone is getting helpful issues accomplished, then that’s nice. But in the event that they’re not getting helpful issues accomplished, then I’m like, okay, why are they on the firm? So it’s actually simply, we have to enhance the core know-how, enhance the design.

Leslie Berland

Trust emerges from that.

Elon Musk

Yeah. … If someone’s getting stuff accomplished, nice, I like them. And in the event that they’re not, I don’t like that and I don’t love them. It’s fairly easy.

Leslie Berland

I might love to remain on this subject of workers and the way we work. So distributed work is one thing that has been core to our technique. Most of our individuals work in a hybrid mannequin. About 1,500 individuals work distant full time. We know that you just’ve lately despatched a communication to Tesla executives about distant work. Can you share what your perspective is on distant work, and particularly for Twitter?

Elon Musk

Now Tesla makes vehicles and you can not make vehicles remotely, clearly. You need to make vehicles in a giant manufacturing facility, and the provision chain, and it’s a must to deliver within the elements, and assemble them, after which transport the automotive to the proprietor. All of these items have to be accomplished in particular person as a result of it’s bodily not possible to do them remotely. There are some roles at Tesla the place the work might be accomplished remotely, like, say, software program or design. … I feel that’s nonetheless a case the place you need to aspire to do issues in particular person, but when someone is phenomenal at their job, then it’s doable for them to be efficient, even working remotely.

So with Tesla, I’ve merely requested for a listing — that the manager has to verify — that they’re a superb contributor, and in the event that they do, they’re allowed to work remotely. So it’s fairly fundamental, I feel. There is successful one takes, remotely, as a result of it does cut back esprit de corps and … it type of issues to be in particular person, no less than a number of the time. So one of many issues I’ve stated, even when someone’s working remotely, they gotta present up on the workplace sometimes in order that they acknowledge their colleagues and don’t stroll down the road and cross your colleagues and also you don’t acknowledge them. That wouldn’t be good.

Leslie Berland

Well I feel that is tremendous clarifying, and resonates with us solely when it comes to how we work, so thanks for clarifying that subject. It’s actually essential to us. I want to carry on the subject of workers and a number of the questions which have come by. This one’s on compensation and advantages. Most individuals — particularly, clearly, right here — are used to working for a public firm. Can you speak a bit of bit about the way you compensate of us at SpaceX as a personal firm, how does it work, and what strategy you intend to take at Twitter as a personal firm?

Elon Musk

Yeah. So SpaceX, I feel, operates in the most effective of each worlds, the place inventory and choices are issued to everybody. But we don’t have all of the challenges of being a publicly traded firm with a inventory that may be up and down from someday to the following — it may be fairly a distraction — and the place one is on the mercy of quick sellers and sophistication motion lawsuits. … It’s like being within the public stockade by which they simply throw tomatoes at you all day. SpaceX nonetheless permits liquidity, so each six months, there’s a liquidity occasion at SpaceX, and folks have the chance to promote their shares. And that’s labored very effectively for the whole thing of the corporate. So I feel one thing like that may make sense at Twitter. So it could nonetheless be inventory and choices and day-after-day, and it could simply be liquidity occasions twice a 12 months.

Leslie Berland

Thanks. We are getting some real-time suggestions on the distant work questions, so I simply need to be sure that I observe up.

Elon Musk

Sure.

Leslie Berland

Your strategy to distant work and distributed work. … What I’m listening to from you is that you’re supportive of distant and distributed work as it’s productive and significant. People present up when it’s essential, and relying on their jobs. Is that an correct reflection?

Elon Musk

The bias there positively must be strongly towards working in particular person. But if someone is phenomenal, then distant work might be okay. But mainly, if their work output is phenomenal, then distant work is ok. There is a few communication impression that one takes when working remotely as a result of when you’re with individuals, they usually’re only a few desks away, it’s very simple to speak in actual time, however it’s a lot more durable to try this when you’re in several bodily areas. So I do need to emphasize that the bias may be very a lot towards in-person work. It’s simply that it could clearly be insane if somebody is great at what they do however can solely work remotely, to then fireplace them although they’re doing wonderful work. … So I’m positively not in favor of issues which can be mad. I’m in favor of issues that construct the enterprise and make it higher.

Leslie Berland

Thank you. Question about layoffs. We obtained a number of questions from workers on this level. Obviously, they’ve learn in regards to the current layoffs at Tesla. Can you communicate to the way you’re eager about layoffs at Twitter?

Elon Musk

Well, I feel it will depend on, , the corporate does should be — to get — wholesome. So I imply, proper now, the prices exceed the income. So that’s not an incredible state of affairs to be in. And so there must be some rationalization of headcount and bills to have income be higher than price. Otherwise, Twitter is solely not viable or can’t develop. So, yeah, I feel it could simply be depending on , like I stated, anybody who’s clearly a big contributor ought to don’t have anything to fret about. I don’t take actions that are disruptive to the well being of the corporate. So, , yeah.

Leslie Berland

One query linked to that, as you’re clearly studying and gaining data as we get nearer to this deal being closed. What do you are feeling that you’ve deep understanding and grasp of? And what are the areas that you just really feel such as you need to dive far more deeper on to grasp and be taught?

Elon Musk

Well, I definitely, I imply, I’ve a powerful, an incredible understanding of the product as a result of I exploit Twitter day-after-day, virtually. And, , I feel I’ve received a very good understanding of how Twitter works from a product standpoint. What I’ve much less understanding of is, , like, this kind of bot spam or multi-user account — mainly, something that impacts the monetizable each day consumer quantity, that’s most likely my greatest concern. Because that’s actually what drives promoting income, in addition to subscription income. And actually, Twitter’s income goes to be subscription, promoting — I feel funds can be an fascinating factor to do, as effectively. But all of these issues are solely related as a operate of what number of distinctive people are on the system. So that’s my greatest concern. And that’s what I’ve stated publicly as effectively, like I stated, I attempt to be as literal as doable, yeah.

Leslie Berland

And as we take into consideration, clearly, the product and the service and serving clients all around the globe, clearly, it’s vital and existential for us to serve numerous communities. And all individuals, as you stated earlier. So inclusion, range is clearly core and central to our work at Twitter, each our workers and the shoppers that we serve. You have been vocal on quite a lot of completely different matters and points that relate to inclusion and variety. Can you speak about each your views and in addition your dedication to creating a various and inclusive office and in addition a service the place everybody can really feel included and protected?

Elon Musk

Yeah, I imply, effectively, it’s, to be clear, when speaking about Twitter as an entire, there’s 8 billion individuals on this planet; I’m instructed there’s 200 million each day customers of Twitter. That’s a 7.8 billion-person hole. So I feel we actually need to have, I don’t know, no less than a billion individuals on Twitter, possibly extra, as many individuals as we will probably get on Twitter. So that, I feel, is probably the most inclusive definition of inclusiveness, similar to, all people. So that’s essential. You know, from an organization standpoint, I imagine in a kind of strict meritocracy, so no matter, , whoever’s doing nice work, nice, they get extra duty and authority. And that’s that.

Leslie Berland

And I do know you talked about in a few of our conversations about your I&D group at Tesla; we now have an incredible I&D group right here at Twitter as effectively. So proceed on the journey collectively.

I need to speak about content material moderation, return to a lot of the issues that you just stated earlier. So that is one I’ll take, I’ll take verbatim. So you’ve spoken lots in regards to the significance of free speech. Let’s begin with the US, the place we now have a powerful custom round this. And you touched on this earlier, a variety of what’s known as lawful however terrible speech is allowed right here within the United States, proper? Animal abuse footage, doxxing, movies of sexual violence, and many others. So permitting any such content material, clearly, might trigger hurt, and make Twitter unusable for the broad viewers that you just’re making an attempt to achieve. What is your strategy to any such content material that’s authorized however problematic because it pertains to individuals truly utilizing the service? How do you consider this rigidity?

Elon Musk

As I stated earlier, actually, I feel individuals, we should always enable individuals to say what they need, put up what they need, throughout the bounds of the regulation. But that’s completely different from them having the ability to attain individuals who don’t need to be reached with that content material. So if that content material is offensive to individuals, they may, these individuals will merely cease utilizing Twitter. So it’s essential to make Twitter as engaging as doable. And actually, which means not exhibiting individuals content material that they’d discover hateful or offensive, and even frankly content material they’d discover boring will not be good. We don’t even need them to see boring content material.

We have been speaking about TikTok final night time. And TikTok clearly does an incredible job of constructing certain you’re not bored. I imply, it’s similar to ADD, however like subsequent stage — however TikTok does an incredible job of constructing you not bored. I imply, I do discover a number of the movies offensive, I feel, however they’re not boring. So the parents — how will we guarantee individuals have content material that they discover entertaining and interesting and fascinating, such that they need to preserve utilizing Twitter and use it extra. So that’s, yeah, that’s what’s important to the expansion of the service.

Leslie Berland

One of our workers requested about individuals who use Twitter having the best and the power to filter out content material that they don’t need to see — I feel this will get to precisely what you’re pointing to.

Elon Musk

I imply, to be clear, the usual is far more than not offending individuals. The customary is, ought to be, that they’re very entertained and knowledgeable. Like, you could possibly not offend somebody, however you could possibly additionally bore them and present a bunch of content material that they don’t discover fascinating, after which they won’t use the service or they may use it much less. So that’s why I used the instance of TikTok, the place they simply honed the algorithm to be as participating as doable. And I feel we need to additionally hone it to be as participating as doable, another way, I feel.

You know, TikTok is fascinating, however, like, you need to learn about severe points as effectively. And I feel Twitter, when it comes to severe points, generally is a lot higher for informing individuals about severe points. I do you suppose it’s essential that there be, , if there are two sides to a problem, it’s essential to signify a number of opinions. But , and simply be sure that we’re not kind of driving narrative. Give individuals a chance to grasp the varied sides of points. Most points on this planet are complicated. They don’t boil right down to a easy, “that is 100% good; that is 100% unhealthy.” So I feel it could be — we’d have a extra knowledgeable public — if individuals have been introduced with a number of sides to a problem.

Leslie Berland

One level I simply need to return to, on the regulation and the way that impacts content material and moderation: As we expect globally around the globe, there are some international locations which have legal guidelines that restrict speech, and typically truly use these legal guidelines to silence disagreement with the federal government, and many others. You have been speaking about completely different factors of view. So Twitter is traditionally targeted on doing what we will do to allow individuals in all places to have their voices. How do you consider that because it pertains to, once more, just like the native legal guidelines and what which means?

Elon Musk

Well, I’m in favor of doing, of going, so far as the regulation will enable us. If the regulation will — if, say, Twitter workers would get arrested within the nation if we didn’t adhere to the regulation, then we clearly should adhere to the regulation or exit the nation or one thing. So I imply, as a lot as we will allow individuals to have a voice and to talk their thoughts, I feel we need to do this.

Leslie Berland

And I do know we talked about this as effectively, final night time — in regards to the groups doing this work and kind of your want to attach with these groups and perceive the place we’ve been, the place we’re, the place we’re going. And I feel that may be normally productive throughout the board, each methods. Can we speak briefly about your political opinions? How if in any respect do your political opinions play into the management of the businesses that you just at present run? How wouldn’t it have an effect on Twitter, if in any respect?

Elon Musk

Well, my political opinions, I feel, are average, no less than as can be, , as when you stated, like, what’s the middle of the conventional distribution of political opinions within the nation, I feel that’d be fairly near the middle. You know, I’ve voted Democrat, each election till this current one this week. And then I voted for Mayra Flores, who’s Republican. She’s Mexican American, and I assumed a very good candidate and price voting for. But I, , I’m in favor of average politics. But I’m permitting individuals who have comparatively excessive views to specific these views throughout the bounds of the regulation. So that’s, , as I stated publicly, I feel if, let’s say, the far left 10 % and much proper 10 % have been equally upset on Twitter, then that may most likely be a very good final result.

Leslie Berland

I need to simply speak about our enterprise for a minute. You’ve spoken about incentives that the enterprise creates for companies like Twitter. What position does promoting play in the way forward for your marketing strategy for the corporate?

Elon Musk

I feel promoting is essential for Twitter. So within the case of, say, Tesla or SpaceX, there’s no want for promoting as a result of the demand exceeds our manufacturing. So I imply, promoting is essentially a requirement generator, and also you sometimes need to get another message on the market. But it’s essentially a requirement generator.

So provided that, at Tesla, demand is way in extra of manufacturing, there’s no want for Tesla to promote. But, , I’m not in opposition to promoting. I might most likely, I don’t know, need to speak to the advertisers and say, like, “hey, let’s simply be sure that the adverts are as entertaining as doable.” I feel they’re more practical in the event that they’re entertaining. Like, you need to not be strident or spammy in an advert. And then, in fact, I don’t suppose it’s good to permit promoting of any merchandise that are, , unhealthy merchandise.

I used to be actually scammed. I purchased this factor off of a YouTube advert, and it doesn’t work. And then I Googled it and it’s like, oh, yeah, when you click on on the second web page of Google search outcomes, it’s like, yeah, this product completely doesn’t work. It’s trash. And I’m like, effectively, why the hell is YouTube permitting promoting of scammy merchandise? That’s completely not cool. So I feel in case your promoting is entertaining, fascinating, it’s one thing you may truly need, and the product can be, , fulfilling to the Twitter consumer, then I feel that’s nice promoting. So, yeah.

Leslie Berland

So we’re gonna go over. Is that okay? Awesome. Thank you. Can you speak a bit of bit about Twitter and funds? You talked about this a number of instances in several settings. I might love to grasp your considering there.

Elon Musk

Yeah. Your cash is basically a type of data. It’s data that permits us to trade services and products with out having to barter and permits individuals to shift obligations in time. But cash is essentially digital at this level, and has been for some time. And PayPal, , I feel it’s accomplished an incredible job on the funds entrance. I feel it could make sense to combine funds into Twitter in order that it’s simple to ship cash backwards and forwards. And when you have forex in addition to crypto. Essentially, at any time when someone would discover it helpful.

So my objective can be to maximise the usefulness of the service — the extra helpful it’s, the higher. And if one can use it to make handy funds, that’s a rise in usefulness. News, leisure, and funds, I feel, are like three vital areas. But actually, it’s nearly eager about easy methods to make this, easy methods to make utilizing Twitter so compelling that you could’t reside with out it and that everybody desires to make use of it.

Leslie Berland

I would like it to say on the product. Again, you probably did contact upon this earlier, however it’s a recurring query across the authentication piece, , when it comes to you’re saying you need to authenticate all people, so simply to kind of double click on into that, , balancing this with those that profit from anonymity, proper, from a security perspective, particularly, for instance, human rights activists and marginalized communities. Can you simply make clear, once more, communicate to that rigidity? And how you consider these phrases, particularly? Anonymity is kind of core to how individuals use the service.

Elon Musk

Yeah, I don’t suppose it’s mandatory for somebody to make use of their actual identify. So if one, say, does a payments-based authentication, I feel it ought to be okay to not use your actual identify on Twitter. So Twitter would know who you’re, no less than from a cost standpoint, however you wouldn’t need to state your actual identify or something. That’s clearly essential, the place if somebody has completely different political opinions from their manager, let’s say, then they don’t actually need to, , get crosswise there. And so it could be higher for them to have a pseudonym on Twitter, however it could nonetheless be backend authenticated.

And like, at no level would I recommend that it’s a must to be authenticated as a way to use Twitter, it’s simply that it could be prioritizing authenticated feedback and actions on Twitter over unauthenticated as a way to fight the bots and trolls. And primarily, it must be far more costly to have a troll military. Whereas proper now, it’s mainly very cheap to have 100,000 pretend Twitter accounts.

Leslie Berland

You have definitely been very vocal on Twitter. You are very vocal on Twitter. And typically your tweets and even emojis create information cycles. You have been additionally vital of the corporate on Twitter, which clearly impacts numerous discussions, conversations, and perceptions from whether or not it’s companions and even now workers. How do you consider these tweets? Do you take a look at the response and take into consideration the response of those tweets? I’m simply curious in regards to the considering behind the tweet, if you’ll.

Elon Musk

Well, I feel that it could be useful, — one factor about phrases is that it’s arduous to convey tone. And so it’s doable for … Essentially, individuals will typically take the phrases after which assume they have been stated in possibly an offended method or a vindictive method or one thing like that. But, I imply, hopefully you may inform my regular tone will not be … I’m not an offended particular person. I virtually by no means increase my voice. So like, in a 12 months, I may not have raised my voice. So this isn’t a, … Sometimes individuals might imagine, “oh, wow, he’s kind of yelling and screaming” or one thing, however I’m actually not. So possibly there’s some method to point out tone? I imply, emoji sorta do this. But I don’t know, possibly they may have like, I don’t know, an irony flag or one thing: This is an ironic tweet. Something like that.

Leslie Berland

Listen, I feel Spaces is a good product for you as effectively. We even have voice tweets, which I don’t suppose I’ve seen you utilize earlier than, however I feel that may add kind of your literal voiceover and shade a number of the issues that you just tweet …

Elon Musk

Oh certain. Yeah possibly I might simply say it. Or you could possibly learn it, however then you may as well see how I might have stated it. Like, I ponder when you stated that in an offended method. And then you may see how I truly stated it.

Leslie Berland

Yes, completely, that’d be superb. I do know, we now have 10 extra minutes, up on the hour, so I’m holding you till then. Your position on the firm — there’s been some dialogue about will you be CEO, will you not be CEO? How are you able to communicate to this? And how do you anticipate your position influencing technique, day-to-day division?

Elon Musk

Well, I assume I’m not hung up on titles, however I do need to drive the product in a selected path. So, , it might be like … I don’t actually care about being CEO. In reality, I renamed myself “Techno King” at Tesla in an official SEC submitting. So …

Leslie Berland

Yes, we noticed.

Elon Musk

And then our CFO was renamed “Master of coin,” which I feel is a cooler factor than CFO. So, I imply, what I actually simply need do is, like, drive the product and enhance the product, after which it’s like, mainly, software program and product design. So , I don’t thoughts doing different issues, , associated to working the corporate, however there are chores. There’s a variety of chores to do as CEO. And all I actually need is to be sure that the product evolves quickly and in a great way.

And I don’t actually care what the title is, however I do … Obviously, individuals do must take heed to me. If I say, like, “Hey, we have to enhance the product and discover methods and make the next modifications, add these options.” Then, , I do anticipate that folks take heed to me, on this regard. I imply, that’s how I do it at SpaceX and Tesla. So , I’m actually simply working with engineering and manufacturing. And, like, it typically could appear that, wow, he’s actually on the market lots. But truly, I’m not. If you see what number of precise interviews I do, it’s fairly a small quantity. But at any time when I do a tweet, they’ll make a whole, like, two-page article about it, . So, I’m like, like, mainly get far fewer.

I’m truly fairly internally targeted at SpaceX and Tesla, although it might not appear that method. And it’s actually simply, , evolving the rocket know-how at SpaceX and offering world web with Starlink. And then at Tesla, it’s about accelerating sustainable vitality, , electrical vehicles and stationary battery packs and solar energy. And the elemental good of Tesla, I might say, is measured by what number of years speed up the arrival of sustainable vitality.

And then the ultimate objective of SpaceX is, , can we make life multiplanetary and thus enhance the possible lifespan of consciousness? Like you’ve already stated, what’s the unifying philosophy for me? It is, we should always take the set of actions most definitely to increase the scope, scale, and lifespan of consciousness as we all know it. What kind of actions enhance issues at a civilizational stage and enhance the possible lifespan of civilization? Civilization will come to an finish sooner or later, however let’s attempt to make it final so long as doable.

And it could be nice to grasp extra in regards to the nature of the universe. Why we’re right here, which means of life, the place are issues going, the place we come from? Can we journey to different star techniques and see if there are alien civilizations? There is likely to be an entire bunch of long-dead, one-planet civilizations on the market that existed 500 million years in the past. Think in regards to the span of human civilization from the arrival of the primary writing, it’s solely about 5,000 years.

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