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Travel brokers from main journey companies from India arrived within the Maldives by invitation from Maldives
Marketing and Public Relation Corporations (MMPRC / Visit Maldives) for a familiarisation journey. The group
will likely be staying within the Maldives from sixteenth to twenty second July 2022. This journey is performed with the intention to take care of
the Maldives’ place because the top-of-the-mind vacation spot within the Indian market.
The group consists of pros from the media shops which incorporates I’m Travel Agent, MakeMyTrip,
Nivalink, Aspen Vacations, and Holiday Karma. The group is hosted at Grand Park Kodhipparu, Crossroads
Maldives and Hideaway Beach Resort & Spa the place they’re experiencing the world-renowned Maldivian
hospitality, distinctive experiences, and completely different cuisines at their host properties.
The goal of this journey is to create consciousness within the Indian market about how the Maldives has
recovered as a vacation spot after the pandemic and the distinctive merchandise and experiences on provide for
guests. The group will be capable of market Maldives’ holidays with extra precision and dedication after
experiencing our merchandise and repair requirements for themselves. This is the goal we intention to realize with
our familiarisation journeys for journey brokers internationally.
The journey is forecasted to extend arrival figures and bookings from India to the Maldives. So far this yr,
MMPRC has held a vacation spot e-learning marketing campaign with 2HUB, influencer familiarisation journeys, and
celeb familiarisation journeys. We have additionally taken half in main festivals comparable to OTM 2022, Satte 2022, TTF,
Maldives roadshow in India and adopted by our participation at MILT Congress 2022. There are two
digital campaigns ongoing, with Thomas Cook and PickyourTrail, and a promotion on Vistara Inflight
journal. There are a number of different advertising and promoting actions within the pipeline for this marketplace for
this yr.
As of twenty ninth June 2022, India is the main supply marketplace for the Maldives this yr with over 119,967
vacationers visiting the vacation spot from this market. India contributed 14.8% to the market share from the
whole 809,603 arrivals recorded to the Maldives throughout this era. India was additionally the most important market in
2021 with over 278,740 travellers and a market share of twenty-two.6%. Similarly, India was the most important market in
2020 with an arrival determine of 62,960 and a market share of 11.3%.
MMPRC carried out 260 completely different advertising actions in 22 world markets final yr, together with festivals,
roadshows, familiarisation journeys, advertising campaigns, webinars, and interviews. The biggest testomony
to the success of those actions got here late final yr, because the Maldives secured the title of ‘World’s Leading
Destination’ (amongst a number of different accolades) on the 2021 World Travel Awards, globally recognised because the
hallmark of business excellence. This is the second consecutive yr that the Maldives had efficiently
earned this prestigious title, a shining testimony of the belief positioned within the ‘magic of Maldivian hospitality’
by travellers from everywhere in the globe.
