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Austin-based Big Country Organic Brewing has unveiled a model refresh courtesy of Land studio and a brand new line of beers impressed by regional types.
Big Country plans three new beers for 2023, together with a Tex-Mex lager, New England Hazy IPA, and a West Coast IPA. The brewer’s new branding id is showcased on the trio of suds, strongly harking back to conventional imagery impressed by Texas, New England, and California.
“Our mission was to visually seize the spirit of the ‘Big Country’ title, to ship the charisma and optimism that the title conjures, in addition to place Big Country as pioneers within the natural motion,” mentioned Caleb Everitt, co-founder of Land.
The new design is type-heavy, utilizing a number of typefaces just like hand-painted indicators all through the US. On the Tex-Mex Lager label, easy graphics like a Saguaro cactus below the solar surrounded by a rattlesnake in an arch is graphic shorthand for the Texan nation panorama. For the Hazy IPA, an arch surrounded by seaweed is a nod to New England’s coast. Finally, the West Coast graphic is a smiling solar in a method harking back to Mesoamerican glyphs.
Color selections for the brand new line of lagers take cues from the prevailing beer panorama. Tex-Mex’s yellow remembers fashionable, gentle, and crisp Mexican lagers. The orange for Big Country’s New England brew is a nod to the fruitiness inherent in hazy IPAs, whereas the blue for the West Coast label can’t assist however remind somebody of the Pacific.
“The particular person spirit of the beverage guided every label—however all the Big Country typography centered across the huge panorama of Americana design,” Everitt defined. “Think American freeway indicators designed earlier than the Fifties, hand-painted signage that might pepper the highways and again alleys of the American West; the lexicon and vernacular of the American Dream.”
Tex-Mex is the primary lager in Big Country’s beer line to launch, obtainable now. Like the model’s laborious seltzers, Tex-Mex Lager is Fair Trade licensed, Non-GMO, and USDA-certified natural.
