“Winning “LA FIRMA,” is a dream come true and I’m past excited for what’s forward. I stay up for working with Lex and Tainy and the complete Neon16 staff,” stated Nashy-Nashai.
April 14, 2023
LA FIRMA (THE SIGNING), the first-ever Latin Urban music competitors sequence on Netflix that includes world superstars Rauw Alejandro, Tainy, Yandel, Nicki Nicole, and famend leisure mogul Lex Borrero, revealed the winner of season 1 competitors sequence–21-year previous rising star Nashy-Nashai who was awarded LA FIRMA (THE SIGNING), an official document take care of probably the most revolutionary and disruptive expertise incubators in music NEON16.
Nashy-Nashai, who carried out the hit tune “Cosas por decir,” hails from Buenos Aires, and grew up in an city neighborhood, from a humble center class household, the place she lives within the city of Soldati together with her mom. She comes from a household of artists (singers, dancers, actors and musicians) and is devoted to being an actress and singer. Prior to competing on the sequence Nashy-Nashai gained a Hugo Award for musical theater for the musical play referred to as “”El Arrebato.””
She’s at present again dwelling in Argentina, working alongside NEON16 executives Tainy and Borrero on creating and writing new music.
“Winning “LA FIRMA,” is a dream come true and I’m past excited for what’s forward. I stay up for working with Lex and Tainy and the complete Neon16 staff,” stated Nashy-Nashai. “I’m studying from the very best within the enterprise and may’t wait so that you can hear a few of the new singles that we’re planning on releasing quickly.”
LA FIRMA (THE SIGNING), is the first-ever Latin Urban competitors sequence on Netflix that includes world superstars Rauw Alejandro, Tainy, Yandel, Nicki Nicole, and famend leisure mogul Lex Borrero and premiered on April 4 with 5 episodes adopted by the ultimate three episodes, which dropped on April 12, 2023.
This unique music competitors sequence began with 12 contestants and culminated with the ultimate 4 finalists from Mexico, Chile, Colombia, the Dominican Republic, Peru, Puerto Rico and the United States who traveled to Miami for the prospect to safe LA FIRMA (THE SIGNING).
The sequence featured a few of the main entertainers on the earth together with Will I Am, Luny Tunes, Nely el Arma Secreta, Elena Rose, Albert Hype, Jota Rosa, The Rudeboyz, Gaby Morales, and Caleb Calloway.
Music from every episode is at present obtainable for streaming together with an unique curated playlist referred to as “LA FIRMA.” The playlist will function songs from all company, judges and the ultimate 4 finalists of the sequence.
Created by Lex Borrero, developed by Howard T. Owens, government produced by Santiago Zapata, Nikki Boella, Ivanni Rodriguez and Moira Noriega and produced by NTERTAIN STUDIOS and Propagate, this groundbreaking music competitors present is the primary of its type, showcasing the very best undiscovered expertise and the tradition that has made Latin Urban music a world phenomenon. LA FIRMA follows the journeys of the artists as they head to Miami, the place they let cameras roll, revealing the drama, sweat and tears it takes to turn into a world celebrity. The profitable artist will safe a take care of powerhouse expertise incubator NEON16, one of the crucial revolutionary and forward-thinking firms within the music business.
Netflix is likely one of the world’s main leisure providers with 231 million paid memberships in over 190 international locations having fun with TV sequence, movies and video games throughout all kinds of genres and languages. Members can play, pause and resume watching as a lot as they need, anytime, anyplace, and may change their plans at any time.
NTERTAIN was based in March 2021 by NEON16 co-founder and business veteran, Lex Borrero and legendary music mogul Tommy Mottola as a brand new leisure and media firm specializing in the creation, growth, and manufacturing of premier content material throughout all mediums. With a long time of collective experience, the 360° firm and on-line broadcaster will carry Latin tales to the forefront by representing the worldwide energy and success of Latin expertise, manufacturers and tradition.
The firm’s first sequence “Los Montaner,” which Borrero co-created and government produced, was an prompt bonafide hit, breaking viewership data on Disney+. The docu-series gave followers an unique look inside probably the most viral and influential household in Latin music, the Montaners. Last 12 months, Ntertain additionally introduced in partnership with Propagate and Netflix, LA FIRMA the place superstars Rauw Alejandro, Tainy, Yandel and famend leisure government Lex Borrero, will come collectively within the seek for the subsequent breakout Urban Latin star. The present is ready to premiere on April 4,2023. NTERTAIN has additionally launched its unique programming channel on YouTube beginning with the primary sequence, “El Plan,”with Eliane Gallero.
NEON16 was based by music government Lex Borrero and multi platinum promoting producer Tainy. Voted the #1 Most Innovative Music Company by Fast Company in 2021, the expertise and concept incubator is likely one of the main media and leisure firms within the business. Famed producer and artist Tainy is the mastermind behind a few of music’s most iconic hits. A 3-time GRAMMY© nominee, five-time Latin GRAMMY© and a number of BMI Award Winner, Tainy has been churning out career-defining hits for numerous artists in addition to his personal. NEON16’s administration roster contains Kris Floyd, Manuel Lara, Rudeboyz, Frank Rio, Alvaro Diaz, Jodosky and Alex Ponce.
Under NEON16’s dwell division the corporate has hosted a number of experiential occasions together with the favored “Celebrity Basketball Game” sequence, which simply held its 4th version, “Esports Celebrity Tournament,” “Kids that Grew Up Reggaeton Art Basel present,” and “NEON Cup,” a star soccer sport. In addition, NEON16 stays steadfast in its dedication to offer again and thru its multimedia charity initiative HUMAN (X), launched in 2020, it seems to be to highlight and fund vital causes by creating tangible options. The philanthropic initiative launched “Pa’ La Cultura” a single benefiting NDLON (National Day Laborer Organizing Network) to assist immigrants impacted by the COVID 19 pandemic and ART/WORKS fellowship program which lifts the voices, cultural expression, and profile of immigrants, refugees, and artists advancing migrant rights.
Founded in 2015 by Ben Silverman and Howard T. Owens, who pioneered the worldwide format enterprise within the late Nineties, Propagate has workplaces in Los Angeles, New York and Paris. Its current credit “Rebelde Way” for Netflix, “UNTOLD” for Netflix, the FOX drama “Our Kind of People,” starring Yaya DaCosta and Morris Chestnut, “Animals on the Loose: A You vs. the Wild Interactive Movie,” starring Bear Grylls for Netflix, “Escape the Undertaker,” an interactive film starring WWE superstars for Netflix, “Notre Dame: Our Lady of Paris” for ABC and “Go-Big Show” on TBS, and the upcoming American adaptation of The Eurovision Song Contest, in addition to the unscripted “November 13: Attack on Paris” “Haunted” and “Prank Encounters” for Netflix, and “In Search Of” and “Kings of Pain” for the History Channel. In scripted, “Blood and Treasure” and “Broke” for CBS, “Charmed” for the CW, the not too long ago aired election-themed puppet particular on Fox, “Let’s Be Real” and the upcoming “Zorro” tv sequence for NBC. Propagate additionally created and produced the podcast, “An Oral History of The Office” for Spotify. Propagate’s increasing portfolio of firms contains Electus (“You vs. Wild”, “Running Wild with Bear Grylls,” “Jane the Virgin,” “Fashion Star”), Big Breakfast (“Adam Ruins Everything”, “Hot Date”), Notional (“Chopped” franchise), and expertise administration companies Artists First, Authentic Talent & Literary Management and Select Management.
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