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JUZTLAB And Russell Beer Visualize The Juxtaposition Of Truth Or Dare


Thisisthat Studio labored with JUZTLAB to create a bundle design for its first product, JUST DRINK. The beer bottle doubles as a “fact or dare” model recreation, and the design of the bottle faucets into the juxtaposition of all of it. The darkish, moody, amber bottle pairs fantastically with the neon stickers, creating a visible illustration of the tried and true “fact or dare” recreation.


JUZTLAB is a Shanghai-based well being and wellness model specializing in purposeful merchandise. JUZTLAB hope to take steps past the traditional understanding of Chinese conventional herbs, by making adaptogen-powered, plant-based purposeful merchandise for folks’s on a regular basis wellness. In doing so, they firmly imagine their customers will see maximized well being advantages.

Their first product JUZT DRINK Herbal Hangover Candy collectively developed by JUZTLAB and Zhejiang University. This time, JUZTLAB and the Canadian beer model RUSSELL collectively launched 4 craft beers with totally different flavors. We match the style with the internal coloration, and mix the sport Truth or Dare with bottle label design. The bottle label is within the type of double-layer folding, and combines the packaging components of the JUZT collection merchandise (tie/fluorescent coloration/silver texture) to make it extra in step with the aesthetic style of the present younger viewers. Before the ingesting recreation, you possibly can select fact or dare. After the sport is over, tear off the silver layer on the floor, and the corresponding recreation punishment can be inside.

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Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph

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