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When you hear “boxed wine,” possibly the very first thing that involves thoughts is an excessively sweaty, max-capacity school frat party the place “slapping the bag” was the norm. But now, boxed wine and its undeserved school and “Franzia mother” associations are getting a well-deserved makeover.
Juliet is a boxed wine model based by Allison Luvera and Lauren De Niro Pipher with a mission to develop eco-friendly wines of unwavering high quality and design. With considerate sustainability on the middle of the model, Juliet aligns itself with a aware way of life. Juliet and its Eco-Magnum are recyclable, preserve recent for as much as six weeks after opening, and include low-intervention and high-quality wine from licensed sustainable Central Coast California vineyards.
The feminine founders labored with two unbiased feminine designers, Noelle Roth and Kinley Winnaman, to create a packaging system that helps bridge the hole between boxed and bottled wines.
“Our mission is to shift the tradition of wine ingesting away from glass bottles and advance sustainability for all the wine trade. Boxed wine stays probably the most sustainable packaging possibility, and but there wasn’t a boxed wine in the marketplace that both of us wished to serve at a dinner party, give as a present or have a look at day by day in our fridges,” shares Luvera. “Aware of the unfavorable stigma surrounding the format, we knew we needed to create an uncompromising design on high quality and luxurious to convey the premium nature of our product. In quick, we got down to make lovely wine in a stupendous bundle. The imaginative and prescient for the model got here to us shortly—we dreamt of one thing that married timeless class and trendy design, with delicate nods to each of our Italian household backgrounds. It additionally needed to test the packing containers for sustainability, high quality, comfort, and elegance.”
Each of the designs, throughout all of the merchandise, is packaged with gold foil, trendy, watercolor-inspired illustrations, and delightfully vibrant hues impressed by the Mediterranean way of life merging to create a relaxed but refined aesthetic. Beyond the packaging’s timeless class and trendy design, the cylindrical-shaped outer field differentiates Juliet from different boxed wines with an oblong form.
“It was important to distinguish Juliet from conventional boxed wine in as some ways as potential. After testing a number of hard-edged shapes and never discovering a match, we realized {that a} cylindrical form was probably the most elegant solution to symbolize our place within the wine market, as Juliet really bridges the hole between boxed and bottled wines,” shares De Niro Pipher. “Thanks to the form and design, in nearly all of our retail accounts, we’re positioned on cabinets subsequent to high-end bottles or given our show showcasing all three varieties.”
Juliet’s packaging system is harking back to a Mykonos getaway, stuffed with leisure, timelessness, and the urge to take pleasure in each fleeting second. Not solely does the cylindrical form of the outer packaging distinguish this model, nevertheless it’s clear that the founders have put exhaustive care into the main points, making a model that exudes class, sustainability, and confidence, one thing the boxed wine class would not usually get credit score for.
As an added plus, for those who’re slapping this model’s bag, at the least you’re doing it in nicely designed, refined glory.
