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Ipanema’s Highly Spirited Spirit Label Inspires Consumers To Have A Good Time


Harcus Design created the limited-edition packaging system for Hola Ipanema Cachaça, and the blue and gold label ignites a way of pleasure. The motion, the playfulness, and the funky typography work flawlessly collectively, inspiring customers to take a sip and have a good time.


An upbeat ode to Helô Pinheiro who was the inspiration for the favored jazz music ‘The Girl from Ipanema’. ‘Ipanema’ is the bossa nova of premium embossed shares evoking the crystal white sand texture of Brazil’s well-known seashore with verve and brilliance. 

At the age of 17, Pinheiro (Heloísa Eneida Paes Pinto Mendes Pinheiro higher often known as Helô Pinheiro) impressed the songwriters Antônio Carlos Jobim and Vinicius de Moraes after they noticed her strolling to the seashore in Ipanema, her native neighbourhood in Rio de Janeiro. From this 1965 hit music, she grew to become ceaselessly immortalised as a logo of Brazilian magnificence.

Editorial photograph

Cachaça is a distilled spirit constructed from fermented sugarcane juice. It is the preferred spirit amongst distilled alcoholic drinks in Brazil. Outside Brazil, cachaça is used virtually completely as an ingredient in tropical drinks, with the caipirinha being essentially the most well-known cocktail. It is often a white liquid – although when distilled in a copper distilling pot and aged in wooden, a considerable change in its shade happens and is known as ouro (gold) or envelhecida (aged). 

The ‘Hola Ipanema Cachaça’ label and packaging expresses its superior spirit credentials in addition to the power and liveliness of a summer time Brazilian seashore party. This product was designed as a restricted version  for the paper service provider Spicers, to launch their inventory, ‘Manter Ipanema’ an FSC® Certified premium self adhesive paper. Its inherent one facet emboss echoes the feel of the well-known seashore, with an X~dry remedy enhancing label efficiency. 

This premium inventory is a brand new addition to the Spicers Wine & Gourmet Companion, a compendium of their vary of slim net self-adhesive shares, used primarily within the packaging of wine and spirits, cosmetics and well being care.

Vamos festejar!

Editorial photograph
Editorial photograph

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