Admin
Dani and Oscar, influencers representing Kelapa Media, have arrived within the Maldives for a familiarisation
journey, upon invitation by Maldives Marketing and Public Relations Corporation (MMPRC / Visit Maldives).
The duo will probably be within the Maldives for this journey from 26 June – 06th July.
Kelapa Media is a movie manufacturing firm that creates business pictures and videography for
manufacturers and encompasses an viewers overlaying the United States, Canada, United Kingdom, Italy & UAE
markets. Kelapa Media includes content material creator Dani & award-winning photographer and videographer,
Oscar. Together they run the Instagram account @luxtravelcouple which has a attain of 92.7 thousand
followers.
Through this journey, we purpose to market the romantic aspect of Maldives, emphasising a wide range of companies
catering to luxurious, adventurous experiences out there in our vacation spot for {couples}. The duo will keep
in Fairmont Sirru Fen Fushi, Grand Park Kodhipparu and Reethi Beach Resort the place they are going to expertise
spa and wellness, diving, snorkelling, gastronomy and different distinctive companies offered by these properties.
The duo will create and share movies, images and promote our vacation spot on their social media handles
anticipated to achieve a large viewers specifically honeymooners and {couples}.
The fam journey will assist spotlight the romantic aspect of life, the distinctive services and products awaiting
{couples} within the Maldives. It will even assist to advertise the privateness, security and seclusion the vacation spot
presents, the geography of our scattered islands, the most recent journey tips and vacation spot data.
This journey is organised as a part of our advertising technique to advertise the varied segments of tourism
out there within the vacation spot for vacationers from the USA market, particularly the experiences awaiting {couples}
within the Maldives. USA at present stands because the seventh prime supply market to the Maldives from January until June
eighth. During this era, the Maldives welcomed 732,884 guests, with the USA contributing 4.7% to the
whole market share with 34,609 guests. MMPRC has been holding a number of actions, together with joint
campaigns with trade stakeholders, fam journeys, and participation in festivals and exhibitions focusing on this
market with a view to keep vacation spot reputation, visibility, and with a view to improve arrivals from the
USA.
MMPRC carried out 260 totally different advertising actions in 22 world markets final yr, together with festivals,
roadshows, familiarisation journeys, advertising campaigns, webinars, and interviews. The biggest testomony
to the success of those actions got here late final yr, because the Maldives secured the title of ‘World’s Leading
Destination’ (amongst a number of different accolades) on the 2021 World Travel Awards, globally recognised because the
hallmark of trade excellence. This is the second consecutive yr that the Maldives had efficiently
earned this prestigious title, a shining testimony of the belief positioned within the ‘magic of Maldivian hospitality’
by travellers from everywhere in the globe.
