Huggies and Kristen Noel Crawley Team Up To ‘Take Back The T-Shirt’

Having children ain’t low-cost.

One of probably the most vital bills new dad and mom face is diapers. According to the National Diaper Bank Network (NDBN), 1 in 3 American households wrestle with diaper wants and the power to buy these necessities for his or her little ones. And, as Eminem reminded us, these goddamn food stamps don’t buy diapers. There are not any diaper help applications like SNAP, forcing these already struggling financially to spend a good portion of their revenue on nappies. Many dad and mom have even resorted to utilizing alternate options like t-shirts to fill the hole and handle their kids in one of the best ways they’ll, given the shortage of funds to purchase diapers. 

Moms and dads making do with t-shirts as substitutes for clear diapers is the inspiration for Huggies’ newest marketing campaign, and so they teamed up with designer and founding father of KNC magnificence Kristen Noel Crawley to “Take Back the T-Shirt” and lift consciousness for diaper want.

Timed with National Diaper Need Awareness Week (September twenty fourth to October 2nd), Huggies will supply three t-shirts that includes daring graphics by Crawley and donate 100% of the gross sales for each shirt bought, excluding delivery, to NDBN. The t-shirts additionally characteristic QR codes and the 1-in-3 statistic.

“As a mom, I do know no guardian ought to must stress about the way to afford diapers for his or her child,” mentioned Kristen Noel Crawley by way of press release. “Working with a model like Huggies that’s so invested in serving to to finish diaper want is so vital, and I hope my limited-edition T-shirts encourage others to assist do the identical.”

Shirts can be found now at



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