How Canopy’s Pack4Good Helps Brands Make Better Paper Choices

How Canopy’s Pack4Good Helps Brands Make Better Paper Choices

Plastic sucks.

That’s not a scorching absorb 2023, and types throughout all industries and sizes have, on the very least, acknowledged that single-use plastic is dangerous to the setting and even our own bodies. Many have decreased their use of plastic packaging, choosing various substrates like paper, glass, and metallic.

Materials constituted of wooden fibers, like cardboard and paper, even have lots going for them in comparison with plastic—paper is definitely recyclable and constituted of renewable supplies.

Unfortunately, logging timber to make paper and cardboard shouldn’t be with out its environmental drawbacks; it is energy-intensive, requiring burning a lot of fossil gas. Paper manufacturing additionally releases persistent organic pollutants (POP) into the setting, harming wildlife and people. Not solely that, nevertheless it consumes and contaminates a big quantity of water, damaging the encircling setting and communities that rely upon these water sources.

Especially regarding is the logging of old-growth and endangered forests. These historic ecosystems assist numerous natural world regionally and are house to indigenous individuals who have relied upon them for generations. These forests additionally assist the worldwide neighborhood as large carbon catchers. Yet as essential as these huge, centuries-old groves of massive timber are to everybody, they’re nonetheless lower all the way down to make packaging and materials resembling rayon.

Canopy is a non-profit group dedicated to defending historic and endangered forests. Through its Pack4Good program, Canopy works with manufacturers of all sizes to take advantage of sustainable selections when utilizing paper. To date, Pack4Good has labored with 341 firms representing a mixed $194 billion in income yearly.

Pack4Good works with companions (manufacturers and retailers like Target, Ben & Jerry’s, and Patagonia) to create robust sourcing insurance policies that guarantee they aren’t utilizing fiber-based substrates harvested from these areas and are as a substitute turning to responsibly managed forests. 

Pack4Good: Explained

Over 300 brands have committed to keep Ancient and Endangered Forests out of their packaging by joining Canopy’s Pack4Good initiative. By working with industry leaders, Pack4Good thinks outside the paper box to bring low-impact packaging solutions to market scale. Since its launch in 2019, Pack4Good has grown to include beauty and personal care, food, and fashion brands.

They additionally work with companions by changing wooden pulp with next-generation supplies constituted of agricultural waste, like wheat, rice, and sugarcane manufacturing, along with turning of us on to recycled paper sources. In instances the place forest-sourced fiber is required, Pack4Good works with companions to seek out suppliers with the best environmental requirements, together with FSC-certified materials. Finally, Pack4Good encourages and helps companions to rethink how a lot packaging is required and design extra sustainable options.

As a part of its mission to save lots of important historic and endangered forests, Canopy additionally maintains a listing of suppliers referred to as the EcoPaper Database, which accommodates data on suppliers, together with regional availability, product class and kind, bleaching technique, coatings used, and pre-and post-consumer recycled content material. The database additionally notes if the substrate is constituted of various sources to wooden, resembling agricultural byproducts and main certifications.


Creating sustainable packaging isn’t solely about ditching plastic (that’s a superb place to start out pondering, after all). But to actually reduce the influence on the setting of a specific piece of packaging, many different elements need to be thought-about, such because the power and useful resource prices related to the manufacturing and the long-term and irreparable injury achieved to ecosystems and the indigenous people who rely upon them. Programs resembling Canopy’s Pack4Good and EcoPaper Database assist manufacturers make an earnest effort at sustainability with the best general influence.



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