Who does not love a quintessentially quaint and wholly retro packaging system? Designed by Bullish, Hoop Tea’s spiked iced tea packaging captures the model’s Ocean City birthplace. By leaning into the power of an all-American summer time, this will design is taking old-fashioned design and turning it into a completely fashionable aesthetic, with loads of white area and an nearly vertical emblem, taking nods from fashionable manufacturers however with a wonderfully traditional twist.
Hoop Tea was born on the boardwalk of Ocean City, MD — based by a few mates who stop their jobs, moved to the seashore and by no means appeared again. As they ready for nationwide distribution, we appeared to create a system that captured the model’s birthplace DNA and introduced the excitement of the boardwalk to each can. We anchored our components in nostalgia and the power of summer time, strategically evolving the model to compete at a nationwide degree with out dropping its soul.
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