Honest Rum's Minimalism And Divine Details Blend Into A Contemporary Aesthetic

Honest is a rum model that needed to interrupt away from the stereotypical mould. So the model turned to designer Blake Scott to create a packaging system that will relate to each female and male younger professionals and creatives. The result’s a captivating design system that implements a contemporary typography system that blends minimalism with divine particulars to create an completely modern system.

We consider that good high quality spirits should not come at a value to our treasured earth.

Honest is a New Zealand alcohol firm endlessly passionate to create a path to a optimistic future for our planet. Proud to be producing good high quality New Zealand spirits which are licensed carbon zero and plastic free. Working in direction of a round no waste manufacturing. Honest needed a rum that was somewhat completely different – one thing that challenged the stereotype of conventional rum and was barely unconventional.The problem was to focus on a brand new viewers exterior of the present rum drinkers; each female and male, early adopters, younger professionals and creatives alike. Honest needed to vary the best way individuals get pleasure from rum; to sip and savour and transfer away from the standard rum and coke strategy.