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Kingdom & Sparrow’s packaging design for Homewrecker is, in my view, the epitome of all issues Southern perfection. The charming heat of the reds and oranges paired with a 50s-inspired illustration creates a system that feels acquainted however not cliched. It takes a handcrafted method with a contemporary tone, leading to a pimento cheese packaging system for UK shoppers that even probably the most souther gal can respect.
Converting the UK to a Southern Classic Pimento Cheese… a long-loved southern states favorite, however unknown within the UK. We wanted a model to create a class, chopping by way of the crowded cheese unfold market with a recognisable Southern States tone. The Concept Making the unfamiliar, acquainted. Reflecting the heat and appeal of the American South to make an ingredient Brits don’t know, really feel like the nice and cozy hug it delivers in any dish. The Impact A model identification and packaging able to go to retail. Positive Change We wished to create a model that mirrored the pure heat and appeal that exudes from individuals from the southern states (together with Jane, the brains behind Homewrecker). Approachable, blissful and disarmingly welcoming, persons are drawn to them and really feel immediately snug round them. Homewrecker cheese has that very same high quality. An unfamiliar ingredient that immediately feels acquainted.
A heat hug that retains you coming again for extra repeatedly. We created an identification that pulled on the typefaces of American signage alongside a handcrafted script font that felt approachable and welcoming. The color palette mirrored the heat and comforting nature of the elements, while additionally stepping exterior of the cheese class norms. Our model mascot was full-on Nineteen Fifties Americana. A fun-loving and assured character that everybody felt like they knew. We developed a tone of voice and messaging that felt authentically southern states in tone with out falling into cliche. All of those property got here collectively on packaging, social media and web site to create a particular model that immediately felt prefer it had heritage.
