High Tide’s Refresh Of Bloom Gives Cannabis Brand Mainstream Appeal

Cannabis model Bloom, an early forerunner within the leisure hashish vape market, has been in enterprise since 2014. Eight years later, extra authorized markets have opened, and client curiosity has solely grown. The composition of the hashish client base has additionally modified, attracting people that haven’t participated within the medical or underground market.

Bloom not too long ago noticed a necessity for a model refresh to succeed in a nationwide viewers with branding that avoids stereotypical hashish tropes whereas speaking confidence within the firm’s experience and product high quality. Bloom went to the company Hide Tide to develop the general technique, visible id, artwork route, net design, and packaging.

High Tide began by avoiding a inexperienced palette, a colour many hashish manufacturers are inclined to lean on. Instead, Bloom employs a vivid and daring purple that tasks power and sophistication when paired with white. The round brand has a shade of hippy iconography however nonetheless manages to really feel modern. It additionally appears to make use of components of movement and is paying homage to a flower, radiating constructive vitality. The wordmark is clear however not boringly minimal.

Editorial photograph

Editorial photograph
Editorial photograph

Rather than use typical sativa, hybrid, and indica indicators to explain their merchandise, Bloom’s new redesign faucets into the vape strains for inspiration. Products are categorized by pressure sorts, however summary shapes get utilized to point what that specific pressure is on the field. For instance, Champagne Kush resembles a stemless champagne glass, and Girl Scout Cookies’ (GSC) form is an oval, cookie-like form. Additionally, premium card inventory and die-cuts elevate Bloom’s packaging expertise and on-shelf presence.

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“We shortly found out that we’d must place Bloom as ‘the primary Blue Bottle expertise of a life-long Starbucks buyer,’” says High Tide managing associate James Allan in a press launch. “This meant giving Bloom a visible and verbal model world that was neither luxurious nor holier-than-thou nor too acquainted or cliche. We ended up framing all the pieces across the thought of ‘plant potential,’ speaking Bloom’s twin missions of defending the unique plant essence and celebrating and respecting broader hashish advantages.”

Editorial photograph

Bloom’s refresh positions the agency as a mainstream hashish model with broad attraction. It’s like going from hoodies to sports activities jackets whereas sustaining an expert, fashionable match.

Images courtesy of Bloom.



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