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JOI (Just One Ingredient) is plant milk for planet folks ? Store-bought plant milk is 98% water and, because of JOI, we now have a greater answer. With much less packaging, an extended shelf life, extra servings, shelf steady merchandise, zero meals waste, and merchandise which are 100% customizable, all it’s a must to do is add water and en JOI.
Herefor Studio labored with JOI to convey the brand new model id and packaging design system to life, taking their pack varieties from plastic tubs to glass jars and launching their Oat Milk Powder in a totally compostable pouch. Visually, we introduced their sustainability story to life through a customized illustration and icon library that speaks to their key factors of distinction.
