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Harvest Snaps is a model that delivers shoppers scrumptious snacks crafted with solely plant-based components. Yet, the model wished a enjoyable strategy to share the snack with the UK snacking market, in order that they turned to Fun Agency for assist. The design company created a packaging design system that conjures up shoppers to snack with out compromising. Through inspiring illustrations and playful colours, the packaging design invitations shoppers in and is snug sufficient for them to need to keep some time.
Working with the worldwide snack manufacturing enterprise, Calbee, we helped to drive their company imaginative and prescient of delivering more healthy snacking alternate options for the UK wholesome snacking market. Specifically launched to adjust to the introduction of UK HFSS (High in saturated Fat, Salt or Sugar) restrictions.
Tasked with enhancing shopper attraction of the Harvest Snaps model, we undertook a model refresh that started with creating robust model foundations to make sure all our growth work was purposeful and strategically grounded. Confirming a transparent aggressive positioning helped form a differentiating model proposition; Snacking with out compromise, that focussed on the plant-based goodness and daring flavours that the merchandise delivered, and had huge viewers attraction.
Strengthened with a rigorously outlined model character and tone of voice, the proposition was supported by the creation of a complete messaging hierarchy that helped to outline the important thing messaging precedence, and this stage of labor culminated within the compilation of sensible model tips that may later information the event of efficient model communications throughout a number of codecs and company companions. Sarah Jarman Alexander, Partner and Design Director at Fun, stated: “This was such an excellent venture: revolutionary, higher for you snacking, that faucets into the widespread shopper development in direction of plant-based merchandise and the continued development in holistic well being and wellness.
Harvest Snaps delivers highly effective flavours, comprises solely plant-based components, and offers shoppers with more healthy alternate options. Delicious.’ “The model represents our most revolutionary UK launch, responding to a real shopper want while addressing present considerations round weight problems” stated Calbee UK industrial director Jon Wood Brand foundations in place, we then designed a full suite of packaging throughout 6 flavours and a number of pack sizes, together with authentic illustration and on-pack pictures, to strengthen our place within the on a regular basis event snacking class.
Further growth work included the creation of launch marketing campaign and supporting collateral together with commerce promoting, on-pack sampling, level of sale supplies and shelf-ready packaging, promotional exercise, social media property, and the manufacturing of product and life-style pictures that might be essential in serving to the model have interaction with its audiences, and collect market momentum within the months and years to return. DELIVERABLES – Complete model re-definition and proposition – Brand re-design throughout a number of packaging codecs – POS – Trade and Consumer Advertising – Shopper Marketing Campaign
