Global design transformation of Sheraton Hotels & Resorts builds momentum throughout Europe, The Middle East, and Africa

The transformation of Sheraton Hotels & Resorts – essentially the most international model inside Marriott Bonvoy’s portfolio of 30 extraordinary resort manufacturers – continues to achieve momentum in Europe, the Middle East, and Africa (EMEA) with six redesigned properties exemplifying the modernised design idea: Sheraton Jeddah, Saudi Arabia; Sheraton Amsterdam Airport, Netherlands; Sheraton Frankfurt Airport, Germany; Sheraton Grand Krakow, Poland; and Sheraton Djibouti, Djibouti; Sheraton Tel Aviv, Israel. The refreshed motels be a part of the rising variety of properties world wide displaying the model’s design transformation, with practically 50 motels globally – together with 4 different properties in EMEA – anticipated to be accomplished by 12 months’s finish.

“Following the transformation of two marque locations in Dubai and Istanbul, an additional six motels in EMEA have entered a brand new chapter showcasing the model’s new imaginative and prescient,” stated Sandra Schulze-Potgieter, Vice President, Premium & Select Brands, Europe, Middle East and Africa, Marriott International. “As Sheraton continues to encourage new journeys this 12 months, we look ahead to welcoming visitors to take pleasure in all of the acquainted comforts of the model, however with recent, modern updates.”

The new strategy attracts on the model’s roots as a neighborhood hub with locations to attach and be productive. The design balances timelessness with a recent and fashionable really feel, creating an atmosphere the place visitors really feel snug and comfortable whether or not working, assembly or stress-free. Built with its international, productivity-focused visitor in thoughts, Sheraton’s new elevated meals and beverage philosophy and seamless expertise integration are further focal factors of the model’s transformation.


Sheraton Jeddah Hotel, Saudi Arabia

Jeddah’s iconic Sheraton Jeddah Hotel has been a landmark of the town’s waterfront for greater than 30 years, with an unique location on the North Corniche, simply 10-minutes’ stroll from the Jeddah Corniche Circuit. Following a year-long renovation, Sheraton Jeddah Hotel presents 172 fully redesigned rooms and suites. From spacious 28 sq. meters to an expansive 138 sq. meter Royal Suite, every visitor room is flooded with pure mild that includes delicate finishes and light-weight wooden tones, instruments for productiveness and breath-taking views of the Red Sea.

A focal house of the resort’s transformation, the elevated and expansive foyer is reimagined as a holistic, open space. Here, all-day eating venue Thrive Café serves worldwide and native delicacies, and the model’s Community Tables, tech-enabled Studios, and Booths present communal or non-public areas to work and join.

Surrounded by native points of interest, the resort is a well-liked leisure vacation spot for residents and travellers with direct entry to discover the Red Sea’s coral reefs both snorkelling or diving. Additional services embody three elevated eating venues, an out of doors swimming pool, Sheraton Fitness Centre, 5 assembly rooms, and a ballroom with non-public entry.


Sheraton Amsterdam Airport Hotel and Conference Centre, Netherlands

Following in depth renovations over the previous 12 months, Sheraton Amsterdam Airport Hotel and Conference Centre presents an elevated airport resort expertise. With direct entry to Schiphol International Airport, the 417-room resort is an instance of the following technology of airport motels. Bringing collectively design and expertise, the renovation attracts inspiration from the resort’s location with the subtle visitor rooms impressed by Dutch flower fields, grasslands, and the structure surrounding Schiphol Airport. Refreshed visitor rooms function new instruments for productiveness whereas nonetheless retaining a number of the basic Sheraton signature facilities together with the famend Sheraton Sleep Experience mattress. The visitor room bogs have additionally been fully redesigned with new fashionable walk-in showers and Sheraton tub facilities. Public areas and facilities aimed to foster a way of neighborhood and ignite productiveness embody the model’s signature Community Tables, tech-enabled Studios, and purpose-built workspaces, discovered within the expansive foyer.

In line with the model’s elevated meals and beverage philosophy, all day-dining Commune Restaurant presents a vegetarian-forward menu with regionally sourced substances, Dutch beers, and gin varieties.


Sheraton Frankfurt Airport Hotel & Conference Centre, Germany

Elevating the normal airport resort expertise at Germany’s busiest airport, Sheraton Frankfurt Airport Hotel & Conference Centre has been remodeled following a three-year renovation with enhancements to its premium visitor rooms and suites, and Sheraton Club. A charming new arrival expertise greets visitors as they stroll from the airport terminal by means of the doorways of the resort. A brand new atrium bar, The Eatery, within the coronary heart of the resort foyer, serves up a style of a US-inspired menu from morning to night in a vintage-style, laid-back, and welcoming environment.

Additionally, the brand new public areas on the resort function the model’s Community Table and Studios, and as one of many fundamental airport motels in Europe, the 58 assembly rooms are perfect for conferences or occasions of as much as 1,200 individuals. As a part of the property’s phased transformation, the unique Sheraton Club presents a brand new look, expertise, and repair model. The premium 275 sq. meters of gathering house is welcoming and transitions from morning to night providing complimentary meals and beverage.


Sheraton Grand Krakow, Poland

Located on the foot of The Royal Wawel Castle, on the banks of the Wisla River, Sheraton Grand Krakow is steps away from Wawel Cathedral and the town’s Main Market Square. The resort’s 232 residential model rooms and suites are fantastically renovated and supply serene, brilliant areas with charming views over the town. The newly remodeled foyer is situated in a big central atrium, and is a recent tackle the metal and glass pavilions discovered across the metropolis. Here, the cityscape and pure world marry to create a contemporary interpretation of the resort’s environment with a spacious inner backyard and multi-function locations to work, socialise, or calm down. Stylish, welcoming, and open the foyer options Sheraton’s Community Tables, Studios and Booths. The resort’s latest culinary idea, Amina, is a classy place the place visitors can collect and revel in Italian dishes and genuine cocktails. Additional services embody a Sheraton Club lounge, rooftop lounge and bar, indoor pool, 24-hour health room, and assembly areas.


Sheraton Djibouti, Djibouti

Located on the Plateau du Serpent within the previous Diplomatic Quarter and strolling distance from downtown, Sheraton Djibouti was the primary worldwide resort to open within the capital and holds particular reminiscences for a lot of Djiboutians who’ve gathered on the resort for household events and cultural celebrations over the resort’s 40-year historical past. The 185-guestroom resort is the primary Sheraton in Africa to debut the model’s new imaginative and prescient following a multi-million-dollar funding. The new foyer serves as the guts of the visitor expertise that includes a refreshed and modern aesthetic, and new signatures reminiscent of Community Tables, Studios, and &More by Sheraton. Additional facilities embody a classy Sheraton Club lounge, swimming pool, non-public seashore, 24-hour health room, up to date assembly areas and ballroom, and phased remodelled guestrooms and suites.


Sheraton Tel Aviv, Israel

A landmark within the metropolis, Sheraton Tel Aviv has undergone in depth renovations to introduce the model’s new, intuitive, and holistic design strategy with locations for visitors to assemble. The resort options &More by Sheraton – the model’s bar, espresso bar, market idea. Serving as an anchor of the general public house, &More by Sheraton serves espresso and pastries within the morning, craft beer and cheese plates within the night, and premium, workable seize and go meals all through the day. The new public areas additionally function the model’s signature Community Tables, Studios and Booths.

The new Sheraton Club, on the 18th flooring, is out there to Marriott Bonvoy Elite members and visitors who improve their keep. From right here, visitors can take within the sprawling views throughout the Mediterranean Sea and the town. True to the model’s imaginative and prescient, the unique house is welcoming, fashionable, and purposefully and presents complimentary breakfast, night appetisers, and a collection of refreshments. The spacious 318 visitor rooms and suites have additionally been absolutely remodeled to pure light-filled areas with a heat, residential attraction together with new instruments for productiveness together with a height-adjustable worktable with built-in energy and charging stations.

This iconic beachside resort is an ideal vacation spot for leisure travellers, situated within the coronary heart of the Herbert Samuel Boardwalk and overlooking the shoreline. The resort is simply half an hour’s drive from Ben Gurion International Airport and inside simple strolling distance of the historic previous city, Jaffa. Other facilities embody an out of doors pool, spa, jacuzzi, and a 24-hour Sheraton Fitness Centre.

These six newly reimagined motels be a part of Sheraton Grand Dubai and Sheraton Istanbul Levent as remodeled properties in Europe, the Middle East, and Africa. Sheraton continues its transformation journey with the model anticipating to showcase the brand new modernised look later this 12 months in France with Sheraton Nice Airport and Sheraton Bordeaux Airport, in Turkey with Sheraton Istanbul Esenyurt Hotel, and within the UAE with Sheraton Abu Dhabi Hotel & Resort.

To discover out extra concerning the new Sheraton expertise, go to:



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