Since Ghia launched in June 2020, they have been a trailblazer within the non-alcoholic market. Melanie Masarin, previously of Dig Inn and Glossier, based Ghia to imitate the social and stress-free facets of ingesting Italian aperitivos with out the dangerous results of alcohol.
Almost three years later, the model has launched a 2.0 model of its hero Aperitif, and it is getting a particular glow-up.
The new bespoke bottle was designed in-house by the Ghia inventive crew, Willo Perron + Brian Roettinger. While the design is actually extra complicated and introduces a brand new engaging silhouette, they envisioned it extra as a souvenir. “We have at all times needed our bottle to have a life after Ghia and have seen inventive makes use of for our bottles,” shared Masarin. “Customers use them as flower vases, water bottles, olive oil bottles, and even to make do-it-yourself vanilla extract. That identical thought course of stays robust with our new bottles, so we created reusable stickers to label no matter you place inside.”
“In my opinion, objects of every day life with many makes use of are probably the most luxurious,” Masarin added. “During the pandemic, we purchased a machine to chop glass and made candles out of empty wine bottles, at all times desiring to create fewer new merchandise and make objects last more. That intent is strongly mirrored in our new design.”
The model’s new bottle mirrors its intentional nature and the concept residing a fulfilled and joyful life doesn’t suggest there must be alcohol included. The packaging highlights a phenomenal ribbed glass with one of many model’s “Clear Eyed & High Minded” taglines embossed on the bottle.
While Ghia up to date the packaging’s shelf presence and total branding expertise, they stored the modifications refined. No structural modifications had been made, and the branding stays in keeping with the final bottle, permitting for the replace to be simply tailored and liked by shoppers.
The embossed particulars on Ghia’s new bottle, paired with the gorgeous label design and emblem, assist launch the model into a brand new, luxurious area, including an immersive sensory layer to the design. By making a bottle with a tactile factor, Ghia is once more altering the tempo, and visible components, of what it means to be a non-alcoholic model.
Again, Ghia is elevating the area, each tactilely and aesthetically.