Gaia, the natural complement model, just lately labored with the model architects at Clarkmcdowall to develop a brand new line of gummies. The new line incorporates a extra up to date packaging design system that also honors the model’s well-known clear angle. Instead of making a extra juvenile aesthetic when interested by gummy nutritional vitamins, Clarkmcdowall designed a system that performs into the natural and pure model components.
Gaia is a model that prides itself not solely in its plant powered natural merchandise however the purity of their herbs together with the transparency of their ingredient sourcing. The model got here to us trying to increase its attain and relevancy by launching a brand new line of Herbal Gummies in mass retail. They have been on the lookout for a recent fashionable tackle the Gaia id, to sign a brand new premium providing, with a packaging design that will breakthrough at shelf in an oversaturated class.
We crafted the Gaia gummy design language to honor that model transparency with the long-lasting Gaia “g” formed window that transports the buyer straight to nature’s supply – the herb.
Our use of images within the “g” harnesses the pure vibrancy of every herb together with Gaia’s wealthy inexperienced colour. While rivals are leaning into candy-ness within the gummy area we lead with energy of actual, natural herbs. The natural form of the Gaia “g” differentiates from the inflexible geometry of their mass competitors and provides dynamic motion because the “g” feels as whether it is rising from the bottom of the label.
Gaia has constructed current fairness within the pure area so hanging a steadiness of staying true to their current model presence whereas celebrating this new product proposition was the problem. We leveraged the Gaia plant powered inexperienced coloured cap to create model blocking at shelf and to create a harmonious search for the household of gummy merchandise. In the oversaturated complement aisle we maintained Gaia’s premium notion whereas breaking by means of the muddle at shelf with this minimal, premium feel and appear.