With round USD 110 billion pegged for the hospitality business and an additional 310,000 lodge rooms within the pipeline, the Kingdom of Saudi Arabia is present process a transformative growth because it aggressively appears to be like to steer the worldwide journey and hospitality business.  

Over the previous few years, as a part of its social and financial blueprint Vision 2030, the Kingdom has made important strides in its hospitality business with the federal government seeking to appeal to 100 million guests per 12 months inside the subsequent decade, investing billions in lodge building and infrastructure, and constructing model new sustainable cities alongside its coasts and deserts whereas attracting a swathe of overseas funding. Today, the nation leads the Middle East and African area and is behind solely China and the US within the world lodge building market. 

Looking to place the highlight on the Kingdom’s multi-billion-dollar hospitality plans, and spotlight game-changing tendencies is the Hotel & Hospitality Expo, delivered to you by The Hotel Show, which takes place on the Riyadh Front Exhibition & Conference Centre from the tenth -12th September. With organisers rebranding The Hotel Show Saudi Arabia to the Hotel & Hospitality Expo to higher mirror the present tendencies and panorama of the hospitality business, the present will stay the main occasion for all issues associated to the hospitality sector within the Kingdom. 

“To higher focus and develop our consideration within the lodge and hospitality business, The Hotel Show Saudi Arabia has undergone a rebrand,” mentioned Elaine O’Connell, Vice President Design and Hospitality of dmg occasions, which organises the Hotel & Hospitality Expo. “We’ve modernised the occasion to mirror the newest tendencies within the business, and we’re assured that this contemporary strategy will make it an much more participating and pleasant expertise for everybody concerned. The rebrand additionally means that there’s elevated visibility and entry to a extremely engaged and related viewers, which we imagine will assist our stakeholders and exhibitors develop their enterprise and set up new partnerships.”

Co-located with INDEX Saudi Arabia and the Lighting Design & Technology Expo, the present connects producers and suppliers within the lodge and hospitality business with consumers within the Kingdom.

Revealing the headlining themes within the hospitality business this 12 months was the present’s advisory board which introduced collectively the Kingdom’s foremost hospitality consultants to debate present market dynamics and tendencies, establish the business’s challenges and options, and map out the way forward for the lodge and hospitality panorama within the nation. The findings revealed that sustainability, Saudi tourism, provide chain and logistics,  growing funding and financing, cultivating abilities and honing expertise, and how massive manufacturers can assist and drive the native financial system, are among the many main tendencies within the lodge and hospitality business in Saudi Arabia in 2023. 

Advisory board members comprised Saudi Arabia’s notable hospitality consultants together with: Richard Adam, Director Destination Strategy & Commercial Development AFI, NEOM; Tom Stevens, Vice President Operations, Rotana Hotel Management Corporation; Imran Changezi Senior Director Hospitality Development, Diryah Gate Company; Nadeem Zaman, Chief Advisor to the Minister, Ministry of Investment, Saudi Arabia; Saeed Albially, Vice President Development, Knowledge Economic City; Alessandro Maria Tedesco, Chief Operating Officer, Febc Group; Rabih Feghali, Senior Director Hospitality, Red Sea Global, Amit Nayak, Vice President, Hospitality Asset Managers Association, HAMA; Dr Ayman Alwaleedi, Project Development – Executive Director, Rua Al Madinah Holding Company; Jean-Baptiste Recher, Regional Vice President Development Luxury Brands MEAT, Accor.

The findings will probably be used to form the agenda of the Hospitality Leaders’ Summit, which will probably be held over three days on the Hotel & Hospitality Expo. The Summit will function authorities and personal sector consultants from throughout the Middle East and Saudi Arabia who will discover the present hospitality business and supply perception into the business’s future via displays, panel discussions, and keynote addresses.

According to actual property marketing consultant Knight Frank, there are presently 129,000 lodge and serviced condominium rooms in Saudi Arabia however predictions over the subsequent seven years sees the determine bounce to 212,000 rooms. 

“We’re seeing an elevated demand within the hospitality sector in Saudi Arabia and it’s creating immense alternatives for funding and world partnerships in key cities within the nation,” added O’Connell. “At this 12 months’s Expo, we wish to spotlight the alternatives out there on the market, have a look at options to any challenges, reveal what the way forward for the business will seem like and transfer the needle ahead within the hospitality business.”

Other options at this 12 months’s Expo consists of the favored 5th version of the Chefs’ Mystery Box Challenge, which sees 8-12 groups from the area’s main inns and eating places go head-to-head in a culinary battle as they create a three-course meal from a thriller substances field. The competitors will probably be headed by Chef Yasser, President and Founder of Saudi Arabian Chefs Association and dmg Events and can function a choice of judges who will rating groups primarily based on presentation and style. 

Also, on the playing cards this 12 months is the Saudi Hospitality Talent Awards, which recognises the ability, expertise and sheer brilliance of hardworking people from Saudi Arabia’s hospitality sector. From classes like Restaurateur of the Year, Housekeeping Star, and Front off the House, the awards present a chance to honour Saudi nationals from the hospitality business. 




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