Being fussy may be seen as a detrimental high quality, however Fuss Pot is altering the narrative. The model celebrates those that are selective about what they placed on their pores and skin, choosy that it is protected, pure, and moral. The model’s packaging is designed by Curious, and the hemp-based skincare model goes towards the traditional ‘healthful hippy’ trope by means of extra refined design particulars. The good colours and pleasant illustrations showcase a special facet of the hemp business, and the refined, black typography creates an expert perspective.
Fuss Pot took place by means of a mission to hero hemp as a robust ingredient for pores and skin well being. Founded by a driving drive within the medicinal hashish business, the aim was to enter the market with an providing that expanded the perceptions of hemp-based skincare. Formulated in France to obsessively excessive requirements to hero the advantages of hemp seed oil partnered with highly effective botanicals, the high-quality vary is pure, moral, sustainably sourced, and backed by science to ship spectacular outcomes.
In a panorama the place most hemp-based skincare performs to the ‘healthful hippy’ trope, our problem was to interrupt the mould: elevating hemp skincare from its conventional picture, into one thing refined, solutions-focussed and enjoyable. In exploring the model’s level of distinction, we discovered that the mixture of protected and pure, but extremely efficacious merchandise resonated with a selected kind of viewers: feminine skewed, mid to excessive disposable revenue who’re severely fussy. Fussy about what they placed on their pores and skin, fussy that it’s protected, pure and moral. And fussy that it really works.
And so, Fuss Pot was born. With a technique that turned the detrimental connotations of a fuss pot on its head, it made model’s collective fussiness into its superpower. Its obsession with components, infatuation with efficacy and nit-picking over the smallest element. A daring tagline of ‘highly effective skincare for choosy individuals’. And a model character that’s refined, neurotic, choosy, and playful – identical to its shopper. The model message turned a rally cry: “Isn’t it about time you bought fussy too?
When it got here to design, a lot of the market utilised uninteresting, muted colors and minimalist graphics to mirror the hemp origins, leading to a sea of sameness that outlined the class. Our problem was to interrupt this mould, with a design programme that mirrored the product’s pure origins, while speaking the modern, performance-focussed options that made it so distinctive.
In a humorous nod to the nostalgic lava lamp that lots of our prospects as soon as owned, natural summary shapes had been developed to symbolize the merchandise’ pure moral properties, with a vibrant color palette conjuring up the sassy, playful nature of the Fuss Pot character. Uncoated inventory offers a pure texture, with the branding and flower icon embossed and varnished to create a further tactile expertise. Inside, modern black bottles distinction the daring field packaging, to sit down stylishly in any toilet.
Language performs key position in setting the model aside from rivals. Bold model statements are refined and tongue in cheek. Brand copy contained in the packaging is playful and alluring, elevating the unboxing expertise. Expressive product names and descriptors emote the consumer expertise. The product structure is designed with its busy consumer in thoughts, numbered into steps of the skincare regime – each for utilization readability, and to encourage cross-selling throughout the vary.
The outcomes of creating the daring, distinctive model had been seen swiftly: it has piqued curiosity from a number of the world’s main department shops and sweetness chains, and will likely be launching in France in September, with a view to maneuver into the UK and Asia the next 12 months.