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FULLBEAUTY Brands Brings a Vintage Favorite Back, Reintroduces Liz&Me™ to the Catherines® Classic American Heritage Brand Family


“The timing for this relaunch of Liz&Me couldn’t be higher, because the demand for manufacturers that provide a easy, systematic method of curating outfits continues to develop,” says Bill Bass, CMO of FULLBeauty Brands.

Liz&Me™, a traditional favourite recognized amongst plus-size ladies for its time-honored American styling, is making a comeback underneath the venerable Catherines® label. Acquired by FULLBEAUTY Brands in September 2020, the timeless heritage model has earned the belief of generations of plus-size ladies for its constant consolation, size-inclusive match and easy, conventional styling. With its clear strains and day into night versatility, the Liz&Me assortment, refined for as we speak’s trendy plus-size ladies, is a pure extension of Catherines signature outfit constructing enchantment, which has been the cornerstone of its enduring endurance for the reason that Sixties.

“The timing for this relaunch of Liz&Me couldn’t be higher, because the demand for manufacturers that provide a easy, systematic method of curating outfits continues to develop,” says Bill Bass, CMO of FULLBEAUTY Brands. “Women are rediscovering the advantages of wardrobe constructing to make dressing for a number of way of life events not solely simpler, however extra inexpensive in these inflationary occasions. With Liz&Me, our designers have given Catherines clients a myriad of interchangeable and coordinating items that pair completely with Catherines core collections, so outfits will be styled to suit their distinctive personalities.”

To store the gathering, go to catherines.com.

About Catherines®

Catherines® was based in 1960 in Memphis, Tenn. by Catherine Weaver. Her unique retailer, Catherine’s Stout Shop, catered to plus-size ladies looking for a broad assortment of reasonably priced attire starting from enterprise fits to sportswear. Today, Catherines continues to fulfill the approach to life wants of plus-size ladies by its branded web site, in addition to the FULLBEAUTY Brands on-line market OneStopPlus.com. The model is finest recognized for its traditional American styling, providing a wide range of colours and prints with whimsical touches.

About FULLBEAUTY Brands, Inc.

FULLBEAUTY Brands, Inc. is the trade chief in prolonged sizes and a pioneer in measurement inclusive fashions for plus-size ladies and large & tall males looking for style inspiration, fashion recommendation, and clothes tailor-made to their particular person wants. Beginning in 1901 with a mission to serve the plus sized buyer, the corporate’s mission continues over 120 years later. The FULLBEAUTY Brands household of premier style web sites consists of OneStopPlus®, the world’s first and largest on-line purchasing vacation spot for plus-size ladies, Catherines®, Woman Within®, Jessica London®, Roaman’s®, SwimsuitsForAll®, Ellos®, Active For All®, Shoes For All®, Intimates For All®, KingSize®, BrylaneHome®, and FullBeauty Outlet®, collectively providing greater than 100 particular person manufacturers.

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