We all, sadly, know the perils of a day droop. So to visually fight the inevitable sluggishness, Interact designed a packaging system for Nestlé’s Rallies bars which can be daring, uncluttered, and instantly energizing. The pops of colour and proactive sort remedy add an immediate pep to anybody’s day, particularly in the event that they’re feeling significantly torpid.
Nestlé got here to us with a problem; develop a new-world snack within the refrigerated merchandise class to compete with merchandise like Perfect Bar. We wanted a model that was approachable sufficient for the mainstream client, however nonetheless felt prefer it was particular sufficient to assist that afternoon droop.
With Rallies, we needed to create a model that felt like each a wholesome deal with and one thing delectably consumable. Rallies is a pop-able chew relatively than a big format bar, which gave us room to play.
When growing the core branding, we would have liked one thing daring & clear that may stand out on shelf and act as a banner for the model. We needed the emblem to have simply sufficient character to really feel enjoyable, approachable and finally one thing irresistibly edible.
The colour palette is shiny and perks you up, signifying the product advantages. Rallies assist raise individuals up throughout their 3pm slowdown. It’s playful but mature, vibrant but reserved, energizing however not overpowering. A play on the product and language that had each visible and narrative communications points to it, BOOM grew to become a central messaging level for the model.
With our tone of voice we infused twin goal; first, to tell customers about this product and in addition have interaction in dialog about curing that afternoon droop.