Salad dressing can immediately flip a mattress of lettuce from one thing totally boring into one thing deliciously flavorful. Design Womb had the distinctive alternative to work with Brightening Food Dressing Farmhouse Lab to revamp the model’s small-batch dressing packaging. The aim was to create a radiant bottle whereas additionally highlighting the model’s high-quality substances. The white label, energetic colours, and heat typography work collectively to create a refreshing but shiny ecosystem. Plus, the illustrations add a enjoyable element that distinguishes this model from the huge companies.
Brightening Food Dressing Farmhouse Lab makes vibrant small-batch dressings, consciously sourced and handcrafted in California. The problem: redesign a cpg pantry product that brightens every thing it touches whereas emphasizing the high-quality substances and flexibility of every dressing. Our crew partnered with the rising Bay Area model for a branding and packaging redesign, in addition to reimagining the model voice and copywriting.
We crafted a launch that evokes approachability and heat and craft high quality. The outcomes are vibrant and look beautiful in your kitchen counter. The new packaging design matched what’s within the bottle: Simple, high-quality, and imaginative recipes. We paired hand drawn illustrated components with clear, trendy layouts that emphasizes the premium nature of the dressings.
The model’s new voice turned brisker, extra enjoyable, energetic, and inspiring, befitting of a model that packs a lot good into a bit of bottle. Crafted in California. You can discover these actual meals dressings in an array of shops throughout the nation and on-line. They additionally make many appearances in California’s common retailers within the Bay Area, Santa Barbara, Lake Tahoe, and Napa Valley areas.
Be positive to take a look at the model’s Instagram feed for mouth-watering recipes and meals pictures, particularly when you have them delivered to your door inside your subsequent Good Eggs supply – a extremely popular and specifically curated on-line retailer delivering solely the very best of California meals. Design Womb is an award-winning inventive company that helps folks and types thrive by stunning and results-driven branding, packaging design, technique, and storytelling. We love what we do, and it reveals.