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European Union Pavilion to debut at Winter Fancy Food Show 2023


For the primary time, the European Union (EU) will take part within the Winter Fancy Food Show (WFFS) in Las Vegas, from January 15-17, beneath the slogan ”More than Food, Great Stories to Share”.

At WFFS, the EU will promote the standard, security, authenticity, and sustainability of food and drinks from the EU, which has a protracted custom of manufacturing a few of the world’s most interesting farm produce. At the identical time, the EU will showcase a few of the better of its merchandise to tell and encourage American consumers, retailers and distributors.

“We are delighted to be taking part within the Winter Fancy Food Show,” mentioned Michael Curtis, Deputy Head of EU Delegation to the United States. “This is a incredible alternative for us to showcase the standard and variety of our meals merchandise and to attach with companies and consumers from across the U.S. We sit up for sharing with everybody on the present Europe’s ardour for excellent meals, and the standard, security and sustainability requirements that make European meals so particular.”

In addition to providing guests an opportunity to pattern high-quality meals from the EU, the EU Pavilion can even spotlight the EU’s dedication to supporting Europe’s farmers and producers. Visitors will have the ability to study high quality assurance labels in place, equivalent to geographical indications, which defend the traditions of European producers whereas assuring companies all over the world of European high quality and authenticity that they will cross on to their prospects.

The EU’s presence at WFFS 2023 Las Vegas can even embrace interactive periods equivalent to dwell cooking reveals with famend European and U.S. cooks, in addition to tastings and product workshops. The EU additionally partnered with the Specialty Food Association (SFA) for the WFFS to expertise the perfect of the EU meals and drinks on the “Taste it Live” stage and on the “Key Buyers Lounge” to supply tastings of meals and beverage merchandise to guests. These actions will give a tasting expertise and deeper understanding of the standard of EU produce, along with priceless insights into the way to finest place and promote it to prospects within the United States.

Those searching for to take their enterprise to the following stage are inspired to join the EU Pavilion’s Official Opening Ceremony, the place they will meet with EU delegates and main trade representatives. The Opening Ceremony, with a speech by Deputy Ambassador Curtis, will happen at 10:30-11:30 on January 15, 2023, in sales space 2467-2567 within the West Hall of the Las Vegas Convention Center.

Registration is accessible via this link. Registrations to the Opening Ceremony are accepted till January 14, 2pm (Las Vegas / UTC-8)

The Winter Fancy Food Show is a number one commerce present for the specialty meals trade and contains three days of networking, trendspotting, and sampling the most recent and finest specialty meals from a whole bunch of exhibitors in additional than 40 classes. This is a wonderful alternative for U.S. meals and catering companies to be impressed, be taught from high trade consultants, style new merchandise, and increase their enterprise networks. Under its ‘More than Food’ slogan, the EU is main the best way in selling excellent European agricultural merchandise to international companies and customers.

For extra info, go to the EU Pavilion web site: https://more-than-food-wffs.event.europa.eu/index_en

For any questions, please contact [email protected]

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