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Entain Enters Dutch Market With €850m BetEnt Acquisition


Entain has upped its European ante via the €850m ($887m) acquisition of Dutch iGaming and sports activities betting agency BetCity. [Image: Shutterstock.com]

Entire share capital acquisition

iGaming and sports activities betting big Entain has introduced its whole share capital acquisition of BetEnt and its flagship model BetCity from Dutch agency Sports Entertainment Media.

an preliminary consideration of €300m ($313m)

The cash-plus-earnings-related deal, introduced Tuesday, will see Entain pay an preliminary consideration of €300m ($313m) and a deferred contingent consideration capped at €550m ($573m) for the net betting and iGaming agency. Worth a complete of €850m ($887m), the deal is predicted to shut through the second half of 2022.

According to an organization information launch, Entain expects the acquisition of BetCity to herald roughly €28m ($29.2m) of price synergies by the tip of 2026, principally derived from know-how, content material, and royalty advantages.

Attractive development indicators

The FTSE 100 operator described BetCity’s providing as “extremely complementary” to its iGaming and sports activities betting manufacturers bwin and Party, which Entain has confirmed are nonetheless awaiting approval to function within the Netherlands.

Entain CEO Jette Nygaard-Andersen mentioned the deal is a part of the agency’s “development technique of working in engaging regulated markets.” She added that her agency was “delighted” by the BetCity addition and “excited by the numerous alternatives within the newly regulated Dutch market.”

According to Entain, BetCity has thrived since gaining its Dutch license, experiencing quick development. So a lot so, it has turn into a market chief, with round 20% market share throughout This fall 2021.

Entain on 2022 shopping for spree

Entain, previously often called GVC Holdings, is doubling down on growth plans this 12 months. In April, with a watch on the profitable Ontario sports activities betting and iGaming market, Entain acquired the holding firm of Canadian betting operator Sports Interaction in a deal worth CAD$300m (US$236m).

Nygaard-Andersen affirmed that the Sports Interaction acquisition would full Entain’s current Canadian presence and permit it to leverage the newly acquired agency’s native experience.

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