‘All Things Maldives’ is being showcased on the NATAS Holidays 2022 occasion, held in Singapore, led by Maldives Marketing and Public Relations Corporation (MMPRC / Visit Maldives) together with trade companions. The honest will happen from 12 – 14 August 2022 at Singapore EXPO Hall 5..
NATAS Travel Fairs, launched in 1987, is a biannual affair that options totally different tourism merchandise with the very best journey offers for the market. Since inception, NATAS has been in a position to accumulate over 2.4 million guests and is without doubt one of the hottest journey festivals amongst Singaporeans. NATAS Holidays showcases members’ newest merchandise, tendencies and locations. Attracting a mean of over 100,000 guests every run, the NATAS Travel honest brings in outbound journey brokers, nationwide vacationer organisations, airways, resorts، and different travel-related providers underneath one roof.
MMPRC is accompanied on the honest by 23 members from 12 firms. Through this occasion, MMPRC hopes to market the distinctive geographical options of our island nation, our merchandise together with resorts, resorts, guesthouses and liveaboards, the totally different segments, and distinctive experiences awaiting vacationers within the Maldives. Participation within the occasion comes as a part of MMPRC’s advertising technique for the South East Asian (SEA) market, particularly the Singaporean travellers. It goals to advertise the Maldives as probably the most most popular vacation spot, emphasising the shut proximity and cultural points which make the Maldives ideally suited for travellers from this area.
The occasion gives a platform for trade companions to showcase and promote their merchandise, while giving the vacation spot the possibility to realize pre-pandemic arrival numbers and improve total numbers from the area. An Outdoor Advertising Campaign can be being carried out coinciding with the honest, by which vacation spot video adverts are positioned in distinguished areas of Singapore comparable to HDB Hub, Jurong Point, and Bedok Town Square.
From January to July 2022 Maldives welcomed 18,489 vacationers from the SEA market. MMPRC has been holding a number of actions focusing on this market, together with joint-marketing campaigns with main stakeholders, outside promoting campaigns, participation in festivals, internet hosting webinars, E-Learning applications and different occasions. Similar actions are within the pipeline for this marketplace for this 12 months as properly, together with joint-marketing campaigns with Travel Daily Media, Traveloka, and participation in ADEX Asia 2022 and ITB Asia 2022.
MMPRC carried out 260 totally different advertising actions in 22 international markets final 12 months, together with festivals, roadshows, familiarisation journeys, advertising campaigns, webinars, and interviews. The biggest testomony to the success of those actions got here late final 12 months, because the Maldives secured the title of ‘World’s Leading Destination’ (amongst a number of different accolades) on the 2021 World Travel Awards, globally recognised because the hallmark of trade excellence. This is the second consecutive 12 months that the Maldives had efficiently earned this prestigious title, a shining testimony of the belief positioned within the ‘magic of Maldivian hospitality’ by travellers from everywhere in the globe.