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Elon Musk scraps Twitter’s make money working from home coverage as ‘intense work’ is required to succeed


Elon Musk has scrapped Twitter’s working from residence coverage and ordered its workers again to the workplace, days after firing 3,700 staff.

The social media platform’s new proprietor instructed workers in an electronic mail that its “highway forward is arduous and would require intense work to succeed”.

The Tesla CEO added that working from residence would not be allowed besides in particular circumstances, with such instances personally vetted by Musk.

“Remote work is not allowed, except you could have a selected exception. Managers will ship the exception lists to me for assessment and approval,” Musk wrote.

He added that the brand new coverage, first reported by Bloomberg, could be efficient from Thursday for no less than 40 hours per week.

Musk fired about half of the corporate’s 7,500-strong workforce final Friday, having purchased it for $44bn (£38.7bn) the earlier week. At the identical time, he stated Twitter had been hit by a pause in spending from advertisers that had brought on “a large drop in income”. Twitter makes most of its greater than $5bn in annual income from promoting.

The firm has begun rolling out Twitter Blue, its new subscription service, within the UK. Users who pay £6.99 a month get a blue tick subsequent to their username, in addition to early entry to forthcoming options reminiscent of bookmark folders and the power to alter the color of the app icon. Musk is hoping that Twitter Blue will cut back the corporate’s reliance on promoting.

Despite the chief government’s promise final week that the worldwide pricing of Blue could be adjusted “proportionate to buying energy parity”, an financial measure of change charges that takes into consideration the price of dwelling in numerous nations, Musk appears to have given floor to Apple. The subscription service is billed via Apple’s in-app purchases, which locked Twitter into charging £6.99 within the UK to match the $7.99 within the US.

Musk tried to reassure advertisers about his plans for the corporate in a gathering on Twitter’s audio chat characteristic, Spaces, on Wednesday.

Big manufacturers together with General Motors, United Airlines, the cereal maker General Mills and others have paused shopping for adverts on Twitter as they watch whether or not Musk‘s previous feedback that he’s a “free speech absolutist” will result in an increase in hate speech and divisive content material on the platform.

Brands at Wednesday’s name included Deutsche Bank, Chevron, Nissan, Air Canada and Audi, which has paused Twitter adverts. The American outside gear retailer REI additionally attended and stated after the decision that its adverts have been nonetheless paused, based on Associated Press.

Musk stated throughout the name that he was nonetheless planning a moderation council that will sort out inappropriate content material and think about account reinstatements, however it will take “a number of months” to assemble. He stated it will be advisory and “not a command council”.

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